SANYOGO, MELISA CANCERINA
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Vol 2, No 3 (2013) - Artikel
EFEKTIVITAS POINT OF PURCHASE DALAM MENINGKATKAN IMPULSE BUYING PADA PERITEL DI SURABAYA
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Keywords
Brand Awareness
Brand Image
Brand Loyalty
Customer Engagement
Customer Involvement
Customer Satisfaction
Electronic Word of Mouth
Employee Performance
Keputusan Pembelian
Perceived Value
Purchase Intention.
Service Quality
Social Brand Engage-ment
Social Media Marketing
Social Media Marketing, electronic word of mouth, Brand Image, purchase intention.
Spiritualitas kerja, komitmen organisasi, kinerja karyawan
Trust
Value Equity
Word of Mouth
Work Environment
Work Motivation
Language