Budiarsi, Sri Yunan, Indonesia
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Vol 10, No 2 (2021) - Artikel
PENGARUH SOCIAL MEDIA MARKETING, LIFESTYLE, DAN BRAND AWARE-NESS TERHADAP PURCHASE DECISION KOPI NEIRA DI SURABAYA
Abstract PDF (Bahasa Indonesia)
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Keywords
Company Image, Service Quality, Customer Satisfaction, Brand Loyalty
Green Advertising, Green Brand Image, Green awareness, Green Purchase Intention
Impulse Buying
Job Satisfaction
Job Satisfaction, organizational commitment, moonlighting intentions
Millennial generation
Organizational Citizenship Behavior
Organizational Commitment
Post-Purchase Mood
Pre-Purchase Mood
Price, Product Quality, and Perceived Quality
Purchase Decision
Satisfaction
Self-efficacy, Kinerja Work From Home, Kepuasan Kerja
Social Media Advertising Customer Experience Customer Trust Purchase Intention
Work Motivation
brand awareness
brand image
customer experience, service quality, customer satisfaction, customer satisfaction
e-WOM
purchase intention
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