Shopping Motivation, Optimum Stimulation Level, Cognitive Response and Store Patronage Satisfaction: A Case of Indonesia
Abstract
This study focuses on the relationship between shopping motivation including t he optimum
stimulation level and cognitive response and store patronage satisfaction. Shopping motivation
focuses o n hedonic shopping motivations while cognitive response is measured in terms of the perception o f merchandise quality and the perception of service quality. T he findings show a
moderate relationship between shopping motivation and the perception of merchandise quality and
the perception of service quality.A highly significant correlation exists between the perception of
merchandise quality and t he perception of service quality and store patronages satisfaction
stimulation level and cognitive response and store patronage satisfaction. Shopping motivation
focuses o n hedonic shopping motivations while cognitive response is measured in terms of the perception o f merchandise quality and the perception of service quality. T he findings show a
moderate relationship between shopping motivation and the perception of merchandise quality and
the perception of service quality.A highly significant correlation exists between the perception of
merchandise quality and t he perception of service quality and store patronages satisfaction
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