POTENSI PRIVATE LABEL DALAM MENARIK MINAT KONSUMEN PADA BISNIS RETAIL
Abstract
Intense competition between retailer coupled with a dynamic marketing environment requires the retailer to
set the right marketing strategies evaluated. One of these strategies is private label products. Private label products can
be attraction for consumers and drive buying decisions on high hanging low attractiveness for private label consumer
products. Private label products that have a number of advantages compared to other products, especially on product
attributes and price. This product attributes and product quality concerns regarding the price also competitive
prices. Quality products that compete with lower prices possible to drive the consumer purchase decision. Various
forms of superiority of private label products will be able to provide traction for consumer purchase. Consumer
purchase decisions through a number of evaluations until the product range with an attractive attribute in particular
price and quality will be able to encourage consumer purchase decisions. Nonetheless, private label products also need
to have standardized quality to be accepted by consumers. in making a purchase of a product, then the post-purchase
evaluation will determine consumer buying behavior further. When the post-purchase evaluation creates satisfaction,
then repeat purchases will be created for private label products.
set the right marketing strategies evaluated. One of these strategies is private label products. Private label products can
be attraction for consumers and drive buying decisions on high hanging low attractiveness for private label consumer
products. Private label products that have a number of advantages compared to other products, especially on product
attributes and price. This product attributes and product quality concerns regarding the price also competitive
prices. Quality products that compete with lower prices possible to drive the consumer purchase decision. Various
forms of superiority of private label products will be able to provide traction for consumer purchase. Consumer
purchase decisions through a number of evaluations until the product range with an attractive attribute in particular
price and quality will be able to encourage consumer purchase decisions. Nonetheless, private label products also need
to have standardized quality to be accepted by consumers. in making a purchase of a product, then the post-purchase
evaluation will determine consumer buying behavior further. When the post-purchase evaluation creates satisfaction,
then repeat purchases will be created for private label products.
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