Research Strategies and Media Relations in Public Relations Practices

Rachmat Kriyantono

doi:10.33508/jk.v8i2.2287

Research Strategies and Media Relations in Public Relations Practices

Rachmat Kriyantono

Abstract

This study aims to describe the strategies of private and government public relations practitioners in research and media relations. Some literature states that the practice of public relations begins and ends with research and media relations is crucial to the success of the practice of public relations. In this era of openness, the quality of research and media relations is increasingly demanding high attention. The researcher formulated the assumption that public and private PR have conducted research as the basis of their activities and media relations has been carried out on the principle of information disclosure. This study uses a qualitative method by conducting interviews with 32 public relations practitioners in East Java, and comes from universities, state-owned enterprises, and private companies. The results of this research are in the form of a proposition that practitioners have not given the focus of conducting research related to the quality of media relations, public relations universities have a tendency to make mass media as the main target while practitioners from private companies or state-owned enterprises tend to place leaders as the main public, and public relations practitioners tend to aim at reducing negative coverage as a media relations strategy rather than building long-term relationships. This research has contributed to the study of public relations in the Indonesian context related to the quality of research and media relations conducted by public relations practitioners.

Full Text:

PDF

References

Abdullah, A. (2004). Press relations, kiat berhubungan dengan media massa. Bandung: Remaja Rosdakarya.

Achmad, S.W. (2012). Wisdom van Java: mendedah nilai-nilai kearifan Jawa. Yogjakarta: AzNa Books.

Aggrey, K. (2009). Do public relations in Africa use research? A comparison of public and private organizations in Ghana. African Communications Research, 2(3), 397-418.

Ahmed, M. (2006). The principles & practice of crisis management: The case of Brent Spar. New York: Palgrave McMillan.

Cheng, Z. (2014). An examination of the first- and second-level of agenda building with the image of China's president Xi Jinping in Xinhua and four U.S. news outlets (thesis). Syracuse University.

Cutlip, S. M., Center, A. H., & Broom, G. M. (2011). Effective public relations (B. S. Tri Wibowo, Trans.). Jakarta: Kencana Prenada Media.

Grunig, J., & Hunt, T. (1984). Managing public relations. California: Rinehart.

Harrison, K. (2009). Strategic public relations: A practical guide to success (5 ed.). Perth: Century Consulting Group.

Hon, L. C. & Grunig, J. E. (1999). Guidelines measuring relationship in public relationship in public relations. Institute for Public Relations.

Hon, L. C. (1998). Demonstrating efectiveness in public relations: Goals, objectives, and evaluation. Journal of Public Relations Research, 10 (2), 103-135.

Jong, W. (2017). Meaning making by public leaders in times of crisis: An assessment. Public Relations Review, 43, 1025-1035.

Kim, S-Y. (2018). An exploratory study of transformed media relations dimensions after the implementation of an anti-graft law in Korea. Public Relations Review, 44(3), 363-373.

Kriyantono, R. (2019). Journalists perceptions of government public relations websites as information subsidies in democracy era. The 6th International SEARCH Conference Proceeding, Taylors College Malaysia, 98-115.

Kriyantono, R., & McKenna, B. (2019). Crisis response vs crisis cluster: A test of situational crisis communication theory on two crisis clusters in Indonesian public relations. Malaysian Journal of Communication, 35(1), 222-236.

Kriyantono, R., & McKenna, B. (2017). Developing a Culturally-Relevant Public Relations Theory for Indonesia. Malaysian Journal of Communication, 33(1), 1-16.

Kriyantono, R., Destrity, N. A., Amrullah, A. A., & Rakhmawati, F. Y. (2017). Management of public relations for supporting the anti-corruption national program in Indonesia. International Journal of Applied Business & Economic Research, 15(20), 293-303.

Kriyantono, R. (2017). Teori public relations perspektif barat & lokal: Aplikasi penelitian dan praktik. Jakarta: Kencana Prenada

Kriyantono, R. (2016). Public relations writing. Jakarta: Prenada.

Kriyantono, R. (2015). Public relations, issues, & crisis management: Pendekatan critical public relations, etnografi kritis & kualitatif. Jakarta: Prenada.

Kriyantono, R. (2015). Konstruksi humas dalam tata kelola komunikasi lembaga pendidikan tinggi di era keterbukaan informasi publik. Jurnal Pekommas, 18(2), 117-126.

Lattimore, D., Baskin, O., Heiman, S. T., Toth, E. L. (2011). Public relations: the profession and the practice (3rd ed). Boston: McGraw Hill.

Pfetsch, B. & Adam, S. (2011). Media agenda building in online and offline mediaComparing issues and countries. Reykjavik: University of Iceland, 6th ECPR General Conference.

Robertson, J. (2012). Tell it all? Challenging crisis communications' rules. Public relations Journal, 6(1).

Robinson, K. (2014). Information subsidies and social media: The effect of news value presence on social media conversation. Virginia: Virginia Tech, Grunig PRIME Research Fellow.

Rofiuddin, M. (2011). Menelusuri praktik pemberian amplop kepada wartawan di Semarang (Tesis Program Magister). Diakses dari repositori institusional Universitas Diponegoro (38445)

Sallot, L.M., & Johnson, E.A. (2006). Investigating relationship between journalists and public relations: working together to set, frame and build the public agenda, 1991-2004. Public Relations Review 32 (2006), 151-159

Stack, D. W. (2011). Primer of Public Relations Research. New York: The Guilford.

Tymson, C., Lazar, P., & Lazar, R. (2004). The new Australian and New Zealand Public relations manual. NSW: Tymson Communication.

Varghese, N., Rahman, N. A. A. (2014). The Practice and Effects of Corporate Media Relations in Chennai: Beyond Just Denials and Evolving? Public Relations Review, 155, 271-276.

Weaver, D., McCombs, M, & Shaw, D.L. (2014). Agenda-Setting research: Issues, attributes, and influences. London: Lawrence Erlbaum Associates.

Wilcox, D.L, Cameron, G.T. (2009). Public Relations: Strategies and Tactics. United States: Pearson.

Wimmer, R. D., & Dominick, J.R. (2011). Mass media research: an introduction, ninth edition. Boston: Wadsworth.

Yin, P. L. P., Khrisnan, K., & Lee, C.E.C. (2012). Evaluation research on public relations activities among public relations practitioners in Malaysian corporations: An exploratory study. SEARCH (Malaysia), 4(1), 41-60.

Zerfass, A., Vercic, D., & Wiesenberg, M. (2016). The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices. Public Relations Review, 42(4), 499-508.

Zoch, L.M., & Supa, D.W. (2014). Dictating the news: understanding newsworthiness from the journalist perspective. Public Relations Journal, 8(1).

DOI: https://doi.org/10.33508/jk.v8i2.2287

Member of :�

�