Pemanfaatan Media Sosial untuk Quality Time Keluarga pada Pekerja Stayer dan Mover

Adhy Putranto, Carolina Dwita Awani

Abstract


Physical absence due to distance limits quality family time for workers due to job migration. Social media now has become a means of communication to maintain ties, form family identity, and replace physical presence. This research aims to test and prove the existence of differences between stayer and mover (circular) workers in utilizing social media for quality family time. This research uses quantitative methods, explanatory in nature, with comparative analysis. The survey method was used to collect data by filling out a questionnaire via Google Form. The sample was selected using convenience sampling from workers in a number of offices in the Jabodetabek area. Data processing was carried out using SPSS version 29 on 127 questionnaires filled in by respondents. The Mann-Whitney Test was used to determine differences in the use of social media by stayer and mover (circular) workers. The research results show that there are differences between stayer and mover (circular) workers in utilizing social media for family quality time, as measured by perceptions, attitudes, behavior and level of social media use. Behavioral variables have a moderate correlation to perception variables, and strong correlations to attitude variables. The variable level of social media use has a very weak correlation with the variables of perception, attitude and behavior. This proves that compared to stayer workers, mover (circular) workers use social media more to create quality family time and overcome physical absence. It is recommended that further research add qualitative methods (becoming mixed methods) so as to enrich and strengthen the data about the different reasons for using social media through in-depth interviews. Expanding the opulation, different research areas, and samples involving different community groups can be carried out to determine differences in the use of social media by other community groups.

ABSTRAK

Ketidakhadiran fisik karena jarak membatasi quality time keluarga pada pekerja karena migrasi pekerjaan. Media sosial kini menjadi sarana komunikasi untuk menjaga ikatan, membentuk identitas keluarga, dan menggantikan kehadiran fisik. Penelitian ini bertujuan untuk menguji dan membuktikan adanya perbedaan antara pekerja stayer dan mover (sirkuler) dalam memanfaatkan media sosial untuk quality time keluarga. Penelitian ini menggunakan metode kuantitatif, bersifat eksplanatif, dengan analisis komparatif. Metode survei dilakukan untuk mengumpulkan data dengan mengisi kuesioner melalui Google Form. Sampel dipilih secara convenience sampling terhadap pekerja pada sejumlah kantor di wilayah Jabodetabek. Pengolahan data dilakukan dengan menggunakan SPSS versi 29 atas 127 isian kuesioner oleh responden. Mann-Whitney Test digunakan untuk mengetahui perbedaan pemanfaatan media sosial oleh pekerja stayer dan mover (sirkuler). Hasil penelitian menunjukkan terdapat perbedaan antara pekerja stayer dan mover (sirkuler) dalam memanfaatkan media sosial untuk quality time keluarga, yang diukur dari persepsi, sikap, perilaku, dan tingkat penggunaan media sosial. Variabel perilaku memiliki korelasi yang moderat terhadap variabel persepsi, serta kuat terhadap variabel sikap. Variabel tingkat penggunaan media sosial memiliki korelasi yang sangat lemah terhadap variabel persepsi, sikap, dan perilaku. Hal tersebut membuktikan bahwa dibanding pekerja stayer, pekerja mover (sirkuler) lebih banyak dalam menggunakan media sosial untuk menciptakan quality time keluarga dan mengatasi ketidakhadiran secara fisik. Penelitian selanjutnya disarankan menambahkan metode kualitatif (menjadi mixed method) sehingga memperkaya dan memperkuat data tentang perbedaan alasan penggunaan media sosial melalui wawancara mendalam. Perluasan populasi, wilayah penelitian yang berbeda, dan sampel yang melibatkan kelompok masyarakat yang berbeda dapat dilakukan untuk mengetahui perbedaan penggunaan media sosial oleh kelompok masyarakat lainnya.


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Keywords


Media Sosial; Komunikasi Keluarga; Quality Time Keluarga; Pekerja Stayer; Pekerja Mover

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DOI: https://doi.org/10.33508/jk.v13i1.5517