Sharenting and Digital Reputation: Pengaruh Sharenting Terhadap Presentasi Diri Orang Tua Milenial Di Media Sosial

Syahrul Hidayanto

Abstract


Sharenting has now become a global trend on social media. The phenomenon that we can see in Indonesia is that many social media users who are millennial parents share content about their children's activities on social media. Sharenting is also considered a place for millennial parents to build their digital reputation. This research aims to prove the influence of sharenting on millennial parents' self-presentation on social media. The right approach to help researchers answer this research question is through a quantitative approach. Data collection techniques use online surveys distributed through advertising features on the Facebook platform. After filtering the online questionnaire data, the total number of respondents taken was 518 respondents. All respondents met the respondent criteria, namely millennial parents (age range 24-39 years), regularly sharing their children's activities on social media, and active users of popular social media. The research hypothesis will be tested using regression tests, correlation tests, partial tests (t), and simultaneous tests (f). The measurement method uses a Likert scale. Meanwhile, the data's validity was tested using validity and reliability tests. The research results prove a significant influence of sharenting activities on the self-presentation of millennial parents on social media. The relationship between the two variables is also stated to be positive. Then, the strength of the two variable relationships enters into a strong correlation. From the calculation results, the higher the sharenting, the higher the self-presentation. In the context of self-presentation, millennial parents use sharenting to display positive aspects of their lives, especially related to family life and their role as modern parents. For millennial parents, self-presentation on social media can also affect their reputation in the online environment. By building a positive image as caring and involved parents, they can strengthen their social connections and expand their support network online.

ABSTRAK


Sharenting saat ini telah menjadi tren di media sosial yang mendunia. Fenomena yang dapat kita lihat di Indonesia adalah banyak pengguna media sosial yang notabene adalah orang tua milenial, membagikan konten tentang aktivitas anak-anak mereka di media sosial. Sharenting juga diasumsikan menjadi ajang orang tua milenial membangun reputasi digital mereka. Penelitian ini bertujuan untuk membuktikan adanya pengaruh sharenting terhadap presentasi diri orang tua milenial di media sosial. Pendekatan yang tepat untuk membantu peneliti menjawab pertanyaan penelitian ini adalah melalui pendekatan kuantitatif. Teknik pengumpulan data menggunakan survei secara daring yang didistribusikan melalui fitur iklan pada platform Facebook. Setelah dilakukan penyaringan data kuesioner daring, total responden yang diambil adalah 518 responden. Seluruh responden yang diambil telah memenuhi kriteria responden yaitu orang tua milenial (range usia 24-39 tahun), rutin membagikan aktivitas anaknya ke media sosial, dan pengguna aktif media sosial populer. Hipotesis penelitian akan diuji dengan uji regresi, uji korelasi, uji parsial (t), dan uji simultan (f). Metode pengukuran menggunakan skala likert. Sementara itu, uji keabsahan data dilakukan dengan uji validitas dan reliabilitas. Hasil penelitian membuktikan bahwa terdapat pengaruh yang signifikan aktivitas sharenting terhadap presentasi diri orang tua milenial di media sosial. Hubungan diantara kedua variabel juga dinyatakan positif. Kemudian, kekuatan kedua hubungan variabel masuk ke dalam korelasi kuat. Dari hasil penghitungan, dapat disimpulkan bahwa, semakin tinggi sharenting maka semakin tinggi pula presentasi diri. Dalam konteks presentasi diri, orang tua milenial menggunakan sharenting untuk menampilkan aspek-aspek positif dari kehidupan mereka, terutama berkaitan dengan kehidupan keluarga dan peran mereka sebagai orang tua modern. Bagi orang tua milenial, presentasi diri di media sosial juga dapat mempengaruhi reputasi mereka dalam lingkungan daring. Dengan membangun citra positif sebagai orang tua yang peduli dan terlibat, mereka dapat memperkuat koneksi sosial mereka dan memperluas jaringan dukungan mereka di dunia maya.


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Keywords


Sharenting; Reputasi Digital; Presentasi Diri; Media Sosial; Orang Tua Milenial

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DOI: https://doi.org/10.33508/jk.v13i1.5537