2024-03-29T13:27:54Z
http://journal.wima.ac.id/index.php/index/oai
oai:ojs.jurnal.wima.ac.id:article/759
2016-03-15T09:35:00Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/759
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Pengaruh shopping lifestyle, fashion involvement, dan pre-decision stage terhadap loyalty melalui impulse buying dan post-decision stage pada XYZ Boutique di Surabaya
Putra, Nelson
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/759
en
This study aims to examine and analyze the effect of: (1) variables shopping lifestyle on impulse buying; (2) variable fashion involvement on impulse buying; (3) variable pre-decision stage on impulse buying; (4) variable impulse buying on post-decision stage; (5) variables post-decision stage on shopping loyalty consumers XYZ Boutique Surabaya. This type of research in this study is an explanatory using quantitative approaches. The population is the whole visitor XYZ Boutique Surabaya domiciled in Surabaya, while samples taken in this study is the customers who have purchased at XYZs Boutique Surabaya more than 3 times, live in Surabaya, with aged more than 17 years old, and make a purchase on their own will as many as 125 people. Samples were taken using judgmental sampling technique. The data analysis technique used is the SEM (Structural Equation Modeling) by using the program AMOS (Analysis of Moment Strucures).
The results of this study indicate that the shopping lifestyle has an influence on impulse buying, fashion involvement has an influence on impulse buying, pre-decision stage has an influence on impulse buying, impulse buying has an influence on the post-decision stage, as well as post-decision stage variables which has an influence on shopping loyalty.
oai:ojs.jurnal.wima.ac.id:article/343
2013-09-14T05:25:20Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/343
2013-09-14T05:25:20Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 3 (2012)
PENERAPAN COMPETITIVE INTELLIGENCE PROGRAM (CIP) UNTUK MENDUKUNG KEBERHASILAN PADA RITEL
I, DHONY WAHYU
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/343
en
The competition among the retailers cause the retailer implement competitive intelligence program. The change rapidly of the environment specialty the customer environment caused by increasing technology and culture to be the other support that must have to identify the change of environment.
The suitable between the operational decision and the environmental change caused the operational decision which applied by retailer will to be positive responsible from the market environmental, so the existence of the retailer received by the environmental retailer.
Being success for the application of competitive intelligence program, retailer have to supply the competitive human resources. The retailer have to has the strong commitment to use the competitive intelligence program. The retailer must choose the application of technologies which support the competitive intelligence program. The information which is resulted by Competitive Intelligence Program to be the key success for the competition strategy for the retailer. The resources which is important to support application of competitive intelligence program are: human resources and technology. Both of them support the sucessfully of application competitive intelligence program at retailers.
oai:ojs.jurnal.wima.ac.id:article/348
2013-09-14T05:29:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/348
2013-09-14T05:29:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 3 (2012)
PENGARUH KUALITAS PRODUK, IKLAN DAN PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR YAMAHA MIO DI SURABAYA
USANTO, JOKO
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/348
en
Companies in the marketing activities of products, usually can not escape from competition with similar enterprises. One step that can be set so that the company is able to win the competition is to increase promotions to increase sales on a product. Buying behavior one can say something that is unique, because the preferences and attitudes towards the object of every person is different. In addition consumers are from several segments, so that what people want and need is different. Still there are many factors that influence purchasing decisions. This study aims to influence the quality of product, advertising, and after-sales service of the product purchase decision on Yamaha Mio motorcycle community Surabaya.
The population in this study is the owner of Mio Yamaha motorcycle in Surabaya sampling technique in this study are non-probability sampling using purposive sampling method is to choose the respondents selected by the researcher based on the characteristics or properties of the previously known population. Analytical techniques used in this study is the multiple linear regression analysis.
Based on the obtained results that affect the quality of the product purchase decisions, promotion decisions influence the purchase, after-sales service affects purchasing decisions, and quality of product, advertising, and after-sales service simultaneously significantly influence purchasing decisions.
oai:ojs.jurnal.wima.ac.id:article/1772
2018-09-21T06:58:08Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/1772
2018-09-21T06:58:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 6, No 1 (2017); 11-22
Pengaruh Store Enviroment Quality Terhadap Perceived Legitimacy Dan Customer Shopping Behavior Di Matahari Departemen Store Tunjungan Plaza Ssurabaya
Budiman, Simplisius Holly; Universitas Katolik Widya Mandala Surabaya
Lindawati, Tuty; Universitas Katolik Widya Mandala Surabaya
Rahmawati, Veronika; Universitas Katolik Widya Mandala Surabaya
2018-09-21 08:57:52
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/1772
en
The development of modern technology has an impact on life that is becoming more practical, fast and economical. Along with the development of these technologies, the existence of modern retail business becomes increasingly important because of the shift in spending patterns of people who prefer to shop in modern retail markets such as minimarkets, supermarkets or hypermarkets. The population of this study are consumers aged 17 years and over and have been shopping at Matahari Department Store Tunjungan Plaza Surabaya. Sampling used in this research is nonprobability sampling and the taking of the sample using incidental sampling technique. The sample was 110 respondents ie men and women. Data collection is done by distributing questionnaires. Data analysis technique used in this research is SEM (Structural Equation Model). Test results show that Store Environment Quality has an influence on Perceived Legitimacy; Perceived Legitimacy has an effect on Shopping Behavior, and Store environment Quality influence to Shopping Behavior, through Perceived Legitimacy mediation.
oai:ojs.jurnal.wima.ac.id:article/353
2013-09-14T05:35:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/353
2013-09-14T05:35:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 2 (2012)
PENGARUH KUALITAS PRODUK, IKLAN DAN PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR YAMAHA MIO DI SURABAYA
SUSANTO, JOKO
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/353
en
Companies in the marketing activities of products, usually can not escape from competition with similar enterprises. One step that can be set so that the company is able to win the competition is to increase promotions to increase sales on a product. Buying behavior one can say something that is unique, because the preferences and attitudes towards the object of every person is different. In addition consumers are from several segments, so that what people want and need is different. Still there are many factors that influence purchasing decisions. This study aims to influence the quality of product, advertising, and after-sales service of the product purchase decision on Yamaha Mio motorcycle community Surabaya.
The population in this study is the owner of Mio Yamaha motorcycle in Surabaya sampling technique in this study are non-probability sampling using purposive sampling method is to choose the respondents selected by the researcher based on the characteristics or properties of the previously known population. Analytical techniques used in this study is the multiple linear regression analysis.
Based on the obtained results that affect the quality of the product purchase decisions, promotion decisions influence the purchase, after-sales service affects purchasing decisions, and quality of product, advertising, and after-sales service simultaneously significantly influence purchasing decisions.
oai:ojs.jurnal.wima.ac.id:article/1777
2018-09-21T07:51:08Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/1777
2018-09-21T07:51:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 6, No 2 (2017); 85-103
Pengujian Hubungan Simultanitas Antara Kepemilikan Manajerial Dan Kebijakan Hutang (Studi Empiris pada Bursa Efek Indonesia)
Shaffira, Fernanda Sheila; Universitas Katolik Widya Mandala Surabaya
Sunarjanto, N. Agus; Universitas Katolik Widya Mandala Surabaya
Sina, Siprianus S.; Universitas Katolik Widya Mandala Surabaya
2018-09-21 09:50:52
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/1777
en
The purpose of this study was to examine the relationship between managerial ownership and debt policy. Based on nonlinear simultaneous equations in Indonesian firms listed on the Indonesian stock exchanges during the 2011-2016 research period, this study shows that managerial ownership and debt policy have simultaneous relationships. By using Simultaneous Equation Model, the research result shows that debt policy has a positive effect on managerial ownership. In addition, this study proves that managerial ownership has a nonmonotonic relationship to debt policy. When managerial ownership under 7,8% has a positive relationship to debt policy. Then, when managerial ownership is in the range of 7,8% to 24% will be negatively related. However, when managerial ownership above 24% it will positively affect. The results of this study proves that managers in the company can behave entrench or alignment in making decisions about managerial ownership and debt policy.
oai:ojs.jurnal.wima.ac.id:article/454
2013-12-09T12:28:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/454
2013-12-09T12:28:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 1 (2013)
ANALISIS PENGARUH LINGKUNGAN PEMASARAN INTERNET, KARAKTERISTIK PRODUK, KEPERCAYAAN, DAN PROMOSI TERHADAP PERILAKU PEMBELIAN ONLINE TIKET PESAWAT LION AIR DI SURABAYA
WIDYAYA, NICO BUDI
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/454
en
Internet marketing environment has the distinction has been made between interactivity and interactivity
engines. The importance of the characteristics of the products in the online business stems from the fact that the image
online store has some fundamental differences from the traditional shops of trust is crucial because it helps manage
complexity, help develop the capacity of action, improve collaboration and enhance the learning capabilities of the
organization. Promotion is one part of a series of marketing activities. Promotional activities are all efforts undertaken
to introduce a product seller to prospective customers and persuade them to buy, as well as remind consumers to take
back old repeated purchases using the internet Experience is very important for a consumer. When a consumer is
satisfied with her experience using the internet and using the (consume) products then they will revisit the same website
to make a purchase.
To that end, the study will provide a more in-depth study about the influence of internet marketing environment,
product characteristics, trust, and promotions, to conduct online purchases behavior. In this study used is the
conclusive research on the study of experimental or causal research. Retrieval technique of sampling used is non
probability sampling. The type of method used is the purposive sampling. The sample used was 150 people consumers
of Lion Air. Data were collected using a questionnaire. Analysis of technique used was multiple linear regression with
the help of the program SPSS. The results of this analysis indicate that the environment of internet marketing, product
characteristics, trust, and promotion has significant effects against online purchase behavior.
oai:ojs.jurnal.wima.ac.id:article/459
2013-12-09T12:28:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/459
2013-12-09T12:28:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 1 (2013)
PENGARUH MOTIVASI KERJA, KEPEMIMPINAN, LINGKUNGAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KEPUASAN KERJA DI PT. SUCOFINDO
DAVID PRASETYO SOENTORO, DAVID PRASETYO SOENTORO DAVID PRASETYO SOENTORO
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/459
en
In the era of globalization, the company is required to have good performance in order to survive in the midst
of a very tight competition between organizations. Any company or organization to carry out activities to achieve the
goals set before the attempt to gain an advantage, but not apart from its main purpose is to prosper and provide job
satisfaction for the employees so that the company is also getting feedback gained from the ability of its employees
because the employee is asset for the company. The purpose of this study was to determine the effect of Job motivation,
leadership, work environment on organizational citizenship behaviors and job satisfaction in the PT. SUCOFINDO.
Type of research is causal research, this study consisted of variable exogenous and endogenous. Exogenous
variables of this study is motivation, leadership, and work environment while endogenous variables are organizational
citizenship behaviors and job satisfaction. The research sample set at 134 samples and data analysis techniques using
Structural Equation Modeling.
The results of this study indicate that the motivation had no effect on organizational citizenship behavior, but
influence on job satisfaction, leadership, organizational citizenship behavior affects and job satisfaction, work
environment had not effect on organizational citizenship behavior, but influence on job satisfaction, and organizational
citizenship behavior does not affect the job satisfaction.
oai:ojs.jurnal.wima.ac.id:article/56
2012-12-12T09:16:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/56
2012-12-12T09:16:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012); 1-5
PENGARUH OVERALL SHOPPING TRIP GOAL DAN STORE SPESIFIC GOALS TERHADAP UNPLANNED BUYING PADA HYPERMART SUPERMALL PAKUWON INDAH SURABAYA
RIANTHY, GOEY
2012-01-12 00:00:00
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/56
en
The purpose of this study is to investigate the influnces of overall shopping trip goal and store spesific goals to unplanned buying in Hypermart Supermall Pakuwon Indah Surabaya and differences in propensity to unplanned buying by using the control variable consumer demographics.
This study uses primary data obtained directly by involving 150 respondents as a research subject.The criteria for the sample used in this study were aged at least 17 years, respondents living in Surabaya and the respondent had ever shopped at least 2 times in Hypermart Supermall Pakuwon Indah Surabaya.Multiple linear regression analysis techniques are used to test the influence of overall shopping trip goal and store spesific goals to unplanned buying.ANOVA and T-test was used to test differences in unplanned buying based on variable consumer demographics. ANOVA was used to examine differences in unplanned buying by age and income, while different t-test was used to examine differences in unplanned buying by gender and education.
The results of this study indicate that out of store factors that includes overall shopping trip goal and store specific goals significantly influence unplanned buying. Additional results in this study, for different t-test showed no difference in unplanned purchases on review of the sexes and for no perberbedaan ANOVA by age, income and education.
oai:ojs.jurnal.wima.ac.id:article/464
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/464
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
POTENSI PRIVATE LABEL DALAM MENARIK MINAT KONSUMEN PADA BISNIS RETAIL
UNTUNG, DIANNA SARI
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/464
en
Intense competition between retailer coupled with a dynamic marketing environment requires the retailer to
set the right marketing strategies evaluated. One of these strategies is private label products. Private label products can
be attraction for consumers and drive buying decisions on high hanging low attractiveness for private label consumer
products. Private label products that have a number of advantages compared to other products, especially on product
attributes and price. This product attributes and product quality concerns regarding the price also competitive
prices. Quality products that compete with lower prices possible to drive the consumer purchase decision. Various
forms of superiority of private label products will be able to provide traction for consumer purchase. Consumer
purchase decisions through a number of evaluations until the product range with an attractive attribute in particular
price and quality will be able to encourage consumer purchase decisions. Nonetheless, private label products also need
to have standardized quality to be accepted by consumers. in making a purchase of a product, then the post-purchase
evaluation will determine consumer buying behavior further. When the post-purchase evaluation creates satisfaction,
then repeat purchases will be created for private label products.
oai:ojs.jurnal.wima.ac.id:article/61
2012-12-12T09:16:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/61
2012-12-12T09:16:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012); 30-34
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PERCEIVED RISK TERHADAP INTENTION TO TRANSACT PADA TOKO ONLINE DI SURABAYA
SUTOMO, DEVI
2012-01-01 00:00:00
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/61
en
The purpose of this research is knowing the effect perceived ease of use on perceived usefulness, the effect perceived ease of use on intention to transact, the effect perceived usefulness on intention to Transact, the effect perceived risk on intention to transact and the effect perceived ease of use on the intention to transact through perceived usefulness at the online shop in Surabaya. Amount samples in this study is 150 samples. Data analysis technique used is a Structural Equation Model (SEM) with LISREL 8.70 program.
The results of this study indicate that perceived ease of use has a positive effect on perceived usefulness, perceived ease of use has a positive effect on intention to transact, perceived usefulness has a positive effect on intention to transact, perceived risk has a negative effect on intention to transact and perceived ease of use has a positive effect on intention to transact through perceived usefulness.
oai:ojs.jurnal.wima.ac.id:article/194
2013-03-21T12:17:49Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/194
2013-03-21T12:17:49Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 2 (2012)
HUBUNGAN SUBSTITUSI DEBT POLICY, INSIDER OWNERSHIP, DAN DIVIDEND POLICY DALAM MEKANISME PENGAWASAN MASALAH AGENSI DI INDONESIA
SUZANE, STEFANIE
2013-03-21 13:17:49
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/194
en
Sebagian besar perusahaan go public di Indonesia masih dimiliki secara mayoritas oleh keluarga pendiri perusahaan dan keluarga pendiri ini terlibat dalam manajerial perusahaan. Kondisi ini memunculkan masalah agensi antara pemegang saham mayoritas, yang juga sebagai manajer perusahaan, dengan pemegang saham minoritas. Ada 3 alternatif cara untuk mengatasi masalah agensi tersebut, yaitu Debt Policy, Dividend Policy dan Insider Ownership. Penelitian ini bertujuan untuk mengetahui apakah terdapat hubungan substitusi antara Debt Policy, Dividend Policy dan Insider Ownership dalam mekanisme pengawasan masalah agensi di Indonesia.
Sebanyak 27 perusahaan yang go public di Bursa Efek Indonesia (BEI) periode 2007 sampai 2010, dan membagikan dividen serta memiliki insider ownership dipilih sebagai sampel penelitian ini. Menggunakan teknik analisis regresi simultan Two Stage Least Square (TSLS) dengan variabel endogen, yaitu Debt, Dividend, dan Insider Ownership, serta variabel eksogen, yaitu Fixed Asset, Profit, Risk, Growth, Institutional Ownership, Size diketahui bahwa hubungan substitusi hanya terdapat antara Dividend dan Debt. Tetapi hubungan substitusi yang yang terjadi antara Dividend dengan Debt hanya satu arah yaitu Debt dapat menggantikan Dividend sedangkan Dividend tidak dapat menggantikan Debt karena pengaruh Dividend terhadap Debt bersifat negatif tetapi tidak signifikan. Sedangkan antara Insider Ownership dengan Debt dan Dividend tidak terdapat hubungan substitusi.
oai:ojs.jurnal.wima.ac.id:article/469
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/469
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
ANALISIS RASIO KEUANGAN DALAM MERENCANAKAN PERTUMBUHAN LABA : PERSPEKTIF TEORI SIGNAL
ANDRIANTO PURNOMO WIJAYA, ANDRIANTO PURNOMO WIJAYA ANDRIANTO PURNOMO WIJAYA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/469
en
This study aimed to examine the effect of financial ratio analysis consisting of the liquidity ratio, solvability
ratios, activity ratios, profitability ratios and earnings growth as well as to examine the role of financial ratios in
planning for future earnings growth. This study uses secondary data the number of samples used is 110 companies
included in the manufacturing, agriculture, mining, and trade are listed on the Indonesia Stock Exchange and profit
growth from 2009 to 2010. Other secondary sources of data in the form of its 12 sub-sectors of the industry that have
the financial statements starting from the year 1991 to 2010. Results of this study indicate that financial ratios
significant effect on earnings growth, however, these ratios are not able to predict the exact profit growth in the future.
In the perspective of signaling theory, earnings growth cannot be captured by the market as a signal in the assessment
of the future prospects of the company.
oai:ojs.jurnal.wima.ac.id:article/313
2013-09-13T14:32:24Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/313
2013-09-13T14:32:24Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 6 (2012)
PERAN PERSONALIZED MARKETING DALAM KEGIATAN PEMASARAN BISNIS ONLINE
GUNAWAN, CANDRA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/313
en
The rapid economic growth in the current push but unfortunately the increasing number of marketers do not market share has increased significantly, making this the marketers face stiff competition. Personalized web-based marketing using consumer preference information to make adjustments in order to match the offer needs of Internet users. Information can be obtained consumer marketers easily through cookies, browsing history, registration forms and online surveys. Personalized web-based marketing can reduce the cost of direct mail production to near zero, this leads to the marketers do not need print the letter and sent it back to each consumer.
Personalized web-based marketing can be a competitive advantage, especially in the marketers internet marketing. Personalized web-based marketing is important, because personalized web-based marketing can reduce the provision of information or offers that are not useful for consumer, making it look simple and attractive website. Personalized web-based marketing will create a dialogue between marketers and consumers an effective and mutually satisfying. Personalization is expected to be a strong commitment between consumers and marketers, there by strengthening customer loyalty.
oai:ojs.jurnal.wima.ac.id:article/474
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/474
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
IN STORE PROMOTION DALAM MENINGKATKAN IMPULSE BUYING
KUSTANTO, RENALIZE
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/474
en
Lately a lot in-store promotion strategy is used by the retailers and manufacturing companies. This can
be seen with the growing number of advertisements that are created through the display store either in the form
of banner ads, point of purchase, a poster tacked on a rack inside the store, ads affixed to the shopping cart,
even ad impressions through the videos in the store. Advertising or promotion of the retailer or supplier in-store
is a direct appeal to remind consumers of a particular product. The purpose of this paper is as follows: 1) to
know the implementation of in-store promotion; and 2) to know how in-store promotion can increase consumer
purchases in retail stores.
Application of the in-store promotion conducted by the Hypermarkets are as follows: 1) Promotion sales
(Sales Promotion); 2) Display the store (Store Display); and 3) the sale of Individual (Personal Selling).
Research Abratt and Goodey (1990) concluded that the stimulus was responsible for unplanned purchases were
mostly due to the in-store promotion. In-store promotion should be concerned with aspects of targetability (the
ability to reach a target market segment with the right ingredients) and positionability (the ability to deliver the
right message at the right time).
oai:ojs.jurnal.wima.ac.id:article/318
2013-09-13T14:37:38Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/318
2013-09-13T14:37:38Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 6 (2012)
MENGKAJI PENTINGNYA ETIKA DALAM PRAKTIK BISNIS PADA PASAR RITEL MODERN
PRICILLIA, MELLISA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/318
en
This paper aims to examine the importance of ethics in business practices in the modern retail market. Business ethics are the standards of value that guide or reference managers and all employees in decision-making and operating business ethics. Changes in world trade demands immediate repaired business ethics that improved world economic order. In the modern retail market business is not uncommon to apply the concept ends justify any means. Even smelling criminal action was taken for the business world but it does not seem to show the opposite trend, rising increasingly.
One step in the implementation of ethical business practices are ethical business practices in the modern retail market. Through ethical business practices, so much so that the learning gained a sound and ethical business can become a reality
oai:ojs.jurnal.wima.ac.id:article/479
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/479
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
PENGARUH BRAND AWARENESS DAN BRAND ASSOCIATION TERHADAP BRAND LOYALTY MELALUI PERCEIVED QUALITY PADA SEPATU MERK NIKE DI SURABAYA
Sanjaya, Benny
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/479
en
The famous and trusted brand is an invaluable asset. After determining the brand, the company had to
build the brand into a brand that has a high equity. High brand equity is influenced by four main elements of
brand equity, brand awareness, perceptions of quality, brand association, and brand loyalty. The research aims
to know the influence of brand awareness, brand association,, the brand loyalty of brand Nike shoes in
Surabaya with perceived quality as an intervening variable.
In this study used is the conclusive research on the study of experimental or causal research. Samplingtaking
techniques used are non probability sampling. The type of method used is the purposive sampling. The
sample used was 200 consumer brand Nike shoes in Surabaya. Data were collected using a questionnaire. The
technique used is the analysis of structural equation modeling with Lisrel program assistance. The results of
this analysis indicate that brand awareness, and brand image effect directly against the perceived quality, and
indirectly to the brand loyalty by using the quality perceived as intervening variable. The research also found
that perceived quality to brand loyalty.
oai:ojs.jurnal.wima.ac.id:article/484
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/484
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
PENGARUH DIFERENSIASI PRODUK, MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PASTA GIGI PEPSODENT DI SURABAYA
Tupen, Imelda Kewa
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/484
en
Variable product differentiation, brand, price and promotion give a greatly influence on purchasing
decisions of consumers. This research aims (1) To determine the effect of product differentiation on consumer
purchasing decisions of pepsodent toothpaste products in Surabaya (2) To determine the effect of brand on
consumer purchasing decisions of pepsodent toothpaste products in Surabaya (3) To determine the effect of price on
consumer purchasing decisions of pepsodent toothpaste products in Surabaya (4) To determine the effect of
promotions on consumer purchasing decisions of pepsodent toothpaste products in Surabaya.
This research was conducted on people in Surabaya who become the consumer of pepsodent toothpaste
products, determination of sample is 125 respondents. This research used Regresi Linier Berganda Analysis
Results showed a positive effect of product differentiation on consumer purchasing decisions, brand give a
positive influence to the purchasing decisions of consumers, prices have a positive effect on consumer purchasing
decisions, and promotion give positive influence to the consumers' purchasing decisions.
In the company, the owners of the company are expected to be able to implement product differentiation,
brand, price and promotion on every product manufactured because, with so will affect consumers in making
purchasing decisions and use the company's products, and can increase the profitability of the company.
oai:ojs.jurnal.wima.ac.id:article/324
2013-09-14T05:04:29Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/324
2013-09-14T05:04:29Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 5 (2012)
ANALISIS PENGARUH TRUST IN ONLINE STORE, PERCEIVED RISK, ATTITUDE TOWARDS ONLINE PURCHASING TERHADAP MINAT BELI KONSUMEN PRODUK FASHION DI SURABAYA
SOEGIARTO, TJIOE AMELIA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/324
en
The development of online business in retail industry lead to the consumer’s intention in online shopping. Trust in online store, perceived risk and attitude towards online purchasing are all factors that lead to incerasing consumer’s respond in regards of online purchase intention.
The purpose of this study was to investigate the significant impact of trust in online store on perceived risk of fashion products in Surabaya, to determine the significant impact of perceived risk on attitude towards online purchasing of fashion products in Surabaya, and to acknowledge any significantt effects of attitude towards online purchasing on online purchase intention of fashion products in Surabaya.
The study design utilize casual study that attempts to reveal relationship and cocrrelation between variables. The research data is the data interval with primary data through questionarres that use 5 likert scale. The Data analysis techniques adopt the path analysis.
This study found that Trust in online store affects Perceived risk, Perceived Risk lead to Attitude towards online purchasing, and Attitude towards online shopping significantly influences Online Purchase Intention.
oai:ojs.jurnal.wima.ac.id:article/489
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/489
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
PENGARUH RELATIONSHIP QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT. POS INDONESIA DI SURABAYA
Natalia, Indahwati Christian
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/489
en
This study aimed to analyze the effect of relationship quality on customer loyalty through customer satisfaction
at PT. Pos Indonesia in Surabaya. This study also aims to analyze the effect of relationship quality on customer loyalty
and analyze customer satisfaction mediates the relationship to relationship quality on customer loyalty at PT. Pos
Indonesia in Surabaya. The sampling technique used in this study is the purposive sampling technique. Determination
of the respondents in this study were those who had used the services of PT. Pos Indonesia to the characteristics of 17-
60 years old who live in the city of Surabaya. Data analysis techniques used in this study is structural equation model
(SEM).Results of this study indicate that there is positive between relationship quality on customer satisfaction and
customer loyalty. Customer satisfaction has a positive effect on customer loyalty. And the results of this study also
indicate relationship quality has a positive effect on customer loyalty through customer satisfaction.
oai:ojs.jurnal.wima.ac.id:article/329
2013-09-14T05:09:21Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/329
2013-09-14T05:09:21Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 5 (2012)
KOPERASI SIMPAN PINJAM DAN MENINGKATKAN PENJUALAN ONLINE PADA KOPERASI SIMPAN PINJAM DI SURABAYA
RISTANTO, FELIX
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/329
en
Creating a good relationship has a very beneficial for both parties. Good relationships can mask weaknesses and can achieve excess. Weaknesses in a good relationship is the time spent to set up the relationship.
Observations were conducted at Cooperative saving and loan Surabaya has a purpose, to identify the concerns expressed in units of E-Kopwan and provide a solution to solve the problem. The problem is a poor relationship between Small and Medium businesses and cooperatives. A poor relationship between SMEs and cooperatives resulted online shopping has been closed by the cooperative.
This observation is expected to solve the problems contained in the uni. Where the Small and Medium businesses as a distributor can establish good cooperation with the cooperative. In order to create benefits for both parties to make a online shopping.
oai:ojs.jurnal.wima.ac.id:article/494
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/494
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
PENGARUH SHOP ENVIRONMENT, STAFF, INTEGRATED MARKETING COMMUNICATIONS, DAN HEDONIC VALUE TERHADAP IMPULSIVE BUYING PADA KONSUMEN CARREFOUR DI SURABAYA
Laksono, Veronica Lavinia
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/494
en
This Study analyzes the various factors that influence consumers in Impulsive Buying at Carrefour Surabaya.
The purpose of this study was to determine the effect of variables Shop Environment, Staff, Integrated Marketing
Communications and Hedonic Value on Impulsive Buying at Carrefour Customer in Surabaya.
The Sampling technique used was Purposive Sampling, the technique of determining sample by choosing sample
where the population according to the researchers desire. The criteria used are live in Surabaya, aged 17 years and
never made a purchase at Carrefour Surabaya. The method used in this study is the method of multiple regression
analysis with SPSS 17.
The research concludes that there is a significant positive effect on any relationship between variables Shop
Environment, Staff, Integrated Marketing Communications and Hedonic Value to variable Impulsive Buying. The
conclusion of the studyis that consumers make purchase simpulsively driven by several factors namely Shop
Environment, Staff, Integrated Marketing Communications by retailers and Hedonic Value attitude that is within each
of them.
oai:ojs.jurnal.wima.ac.id:article/334
2013-09-14T05:15:36Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/334
2013-09-14T05:15:36Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 4 (2012)
PENGARUH SHOPPING LIFESTYLE,FASHIONINVOLVEMENT,PRE-DECISION STAGE,POST-DECISION STAGE DAN INSTORE ENVIRONMENT TERHADAP IMPULSE BUYING DI STROBERI STORE
VC, Ivan
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/334
en
The purpose of this research is to identify the impact of shopping lifestyle, fashion involvement, shopping pre-decision stage, post-decision stage, and instore shopping environment towards impulse buying konsumen at Strawberry Store. The Strawberry Store is the choosen object cause the retailer innovative at fashion which offering to the consumer.
The type of this research is causal. The independent variables are: shopping lifestyle, fashion involvement, shopping pre-decision stage, post-decision stage, and instore shopping environment, the dependent variable is impulse buying. The number of samples are 200 samples. Data technique analysis is multiple regression.
The result of this research showing that shopping lifestyle, fashion involvement, shopping pre-decision stage, post-decision stage, and instore shopping environment have influenced towards impulse buying at Strawberry Store. The impact all of this variables are 78%.
oai:ojs.jurnal.wima.ac.id:article/755
2016-03-15T09:35:00Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/755
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Analisis dan Desain Sistem Informasi Manufaktur di PT. XYZ
Halim, Denny Iswanto
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/755
en
The dynamic condition of businesses environment and the rapid growth of computer technology and information encourage the industry to make changes and increase their productivity to survive. Manufactur Information System is a part of Management Information System which is a company activity support which can give company competitive advantage to make quick response, as a decision support tools and make lean production.
This qualitative research using case study approach to explore and identify Manufactur Information System in PT. XYZ. Data gathering is held by filling-in questionaire and interviewing 5 key person (informers) that are intensively involved in production operational and company information system, and a fieldwork to get the daily operation detail. The data was analyzed with describe process flow, document flow, data flow and entity relationship from company process manufactur.
The result of questionnaire, interviews and field work interpretation shows that manufactur information system process is very complex, so need to describe the wholly process to facilitate in process development system.
oai:ojs.jurnal.wima.ac.id:article/339
2013-09-14T05:20:19Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/339
2013-09-14T05:20:19Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 4 (2012)
PENGARUH BRAND AFFECT DAN BRAND QUALITY TERHADAP CONSUMER’S BRAND EXTENSION ATTITUDE MELALUI BRAND LOYALTY PELANGGAN REEBOK DI SURABAYA
SETIONO, SHERLY ELISABETH
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/339
en
The purpose of this study was to test the brand affect and brand quality on consumer's brand extension on brand loyalty through customer reebok in surabaya.
This study the analysis of SEM analysis (Structural Equation Modeling) to analyze the brand affect and brand quality to the consumer's brand extension attitude through brand loyalty while sampling in this study using purposive sampling method, so that the samples used in this study of 150 respondents.
The results Brand Affect influence on Brand Loyalty in accordance with the research Jahangir, et al (2009), Brand Quality effect on Brand Loyalty consistent with Anwar dan Gulzar (2011), Brand Loyalty effect on the Consumer's Brand Extension Attiude consistent with Jahangir, et al ., (2009), Brand Loyalty as an intervening variable in the influence of Brand Affect on Consumers' Brand Extension Attitude consistent with Anwar dan Gulzar (2011), Brand Loyalty as an intervening variable in the influence of Brand Quality on Consumer's Brand Extension Attitude does not support research Anwar dan Gulzar (2011), Brand Loyalty as an intervening variable in the influence of Quality Brand and Brand Affect on Consumers' Brand Extension Attitude consistent with Anwar dan Gulzar (2011).
oai:ojs.jurnal.wima.ac.id:article/760
2016-03-15T09:35:00Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/760
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Pengaruh service quality dan Organizational Citizenship Behavior (OCB) terhadap customer loyalty melalui customer satisfaction dan trust pada PT. Perkebunan Nusantara X (Persero) Surabaya
Puspasari, Kurnia
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/760
en
Tujuan dalam penelitian ini adalah untuk menguji dan menganalisis pengaruh: (1) variabel Service Quality terhadap Customer Satisfaction; (2) variabel Service Quality terhadap Trust; (3) variabel Service Quality terhadap Customer Loyalty; (4) variabel Organizational Citizenship Behavior terhadap Trust; (5) variabel Organizational Citizenship Behavior terhadap Customer Loyalty; (6) variabel Customer Satisfaction terhadap Customer Loyalty; (7) variabel Trust terhadap Customer Loyalty pada pelanggan di PT. Perkebunan Nusantara X (Persero). Jenis penelitian dalam penelitian ini adalah eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pelanggan pembeli gula dan tetes PT. Perkebunan Nusantara X (Persero) yang memenuhi kriteria pernah melakukan pembelian gula/tetes di PT. Perkebunan Nusantara X (Persero) lebih dari 1 (satu) kali selama 1 (satu) tahun terakhir di Surabaya sebanyak 145 orang. Sampel diambil dengan menggunakan teknik Judgemental Sampling. Teknik analisis data yang digunakan adalah SEM (Structural Equation Modelling) dengan menggunakan program AMOS (Analysis of Moment Structures). Hasil penelitian yang diperoleh dalam penelitian ini adalah : Variabel service quality memiliki pengaruh yang signifikan terhadap customer satisfaction, service quality memiliki pengaruh yang signifikan terhadap trust, service quality memiliki pengaruh yang signifikan terhadap customer loyalty, organizational citizenship behavior memiliki pengaruh yang signifikan terhadap trust, organziational citizenship behavior memiliki pengaruh yang signifikan terhadap customer loyalty, customer satisfaction memiliki pengaruh yang signifikan terhadap customer loyalty, dan trust memiliki pengaruh yang signifikan terhadap customer loyalty di PT. Perkebunan Nusantara X (Persero)
oai:ojs.jurnal.wima.ac.id:article/344
2013-09-14T05:26:04Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/344
2013-09-14T05:26:04Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 3 (2012)
PENERAPAN PROGRAM CSR UNTUK MENINGKATKAN PERILAKU PEMBELIAN KONSUMEN PADA RITEL
YULIN, .
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/344
en
Corporate social responsibility (CSR) is an retailer’s responsibility at environment. There are many of CSR model, but the essesntial of each CSR model is responsibility at environment. The CSR model: cause promotion, cause related marketing, corporate social marketing, corporate philanthropy, community volunteering, dan social resposible business practices.
When the retailer applicate the CSR increased retailer’s reputation so the community will be positive respond. The community have usefulness of the CSR application by retailer, so the community will visiting terhadap retailer as a positive respond toward CSR. The buying at the retailer as a real respond from the community. So, the application of CSR will be increased the consumer buying behavior.
oai:ojs.jurnal.wima.ac.id:article/349
2013-09-14T05:31:18Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/349
2013-09-14T05:31:18Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 2 (2012)
PERANAN STRATEGI PENETAPAN HARGA UNTUK MENINGKATKAN PENJUALAN RITEL
CHANDRA, FENITA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/349
en
Pricing decisions are increasingly important as current customers tend to look for the value (value) when buying goods or services. In the retail market, there are now two different pricing strategies, namely: (1) low daily pricing (everyday low pricing-EDLP) that emphasizes the continuity of the retail price on the level between regular and sale prices of non sale price discounting retail competitor (not necessarily the cheapest) and (2) the determination of the price high or low (high/low pricing-HLP), where retail prices are sometimes above the EDLP of competitors, using advertising to promote the sale of high-frequency
EDLP pricing strategies or pricing strategies HLP, both can be used by retailers to increase their sales. If the retailer aims to decrease price wars, reduced advertising, reduced excess inventory, then retailers must uses the EDLP strategy. Conversely, if the retailer aims to lure a wide market, creating the excitement of shopping cart (with a clearance sale), increasing the volume sales of the product group that is not sold, then selling retailers use HLP strategy..
oai:ojs.jurnal.wima.ac.id:article/1773
2018-09-21T06:58:08Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/1773
2018-09-21T06:58:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 6, No 1 (2017); 23-40
Perbandingan Pengaruh Motivasi Belanja Terhadap Customer Satisfaction Melalui Utilitarian Value Di Hypermarket Dan Pasar Tradisional Kota Surabaya
Ardelita, Fanny; Universitas Katolik Widya Mandala Surabaya
Ardhanari, Margaretha; Universitas Katolik Widya Mandala Surabaya
Supriharyanti, Elisabeth; Universitas Katolik Widya Mandala Surabaya
2018-09-21 08:57:55
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/1773
en
This study aims to determine and analyze the comparison influence of spending motivation on customer satisfaction through utilitarian value in Hypermarket and Traditional Market of Surabaya City. This research is a type of quantitative research that uses the analysis of numbers and calculations using statistical methods. Sampling technique in this study using non probability sampling, the sample used as much as 100 respondents with 2 times the filling is adjusted with 2 objects as a comparison. Data were collected through questionnaires and then processed by multiple linear regression analysis using IBM SPSS Statistics 23 application.
The results of this study indicate that Monetary Saving has no positive effect on Utilitarian Value in Hypermarket of Surabaya City, Monetary Saving has positive effect on Utilitarian Value in Surabaya Traditional Market, Convenience has positive effect on Utilitarian Value in Hypermarket Surabaya, Convenience has no positive effect on Utilitarian Value in Traditional Market of Surabaya City, Utilitarian Value has positive influence on Customer Satisfaction in Hypermarket and Traditional Market of Surabaya City, there is difference of Satisfaction to Consumer in Hypermarket and Traditional Market of Surabaya City.
oai:ojs.jurnal.wima.ac.id:article/354
2013-09-14T05:36:56Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/354
2013-09-14T05:36:56Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 2 (2012)
PENGARUH PREDICTORS OF ONLINE SEARCH INTENTION TERHADAP INTENTION TO USE INTERNET FOR PURCHASE MELALUI INTENTION TO USE INTERNET FOR INFORMATION SEARCH PADA USER KASKUS DI SURABAYA
DWINANDA, GILANG ANDHIKA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/354
en
The aim of this research is to analyze the effect of utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, purchase experience, against intention to use Internet for information search for online shop at www.kaskus.co.id. In addition researcher also wants to know the influence of intention to use Internet for information search against intention to use the Internet for purchase at online shop on www.kaskus.co.id.
Research design of this study is causal research that can explain the causality of independent variable towards dependent variable. Variable in this case is latent exogenous, there are: utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, and purchase experience. Whereas latent endogenous (dependent variable) is: intention to use Internet for information search and intention to use the Internet for purchase. The total number of research samples is a hundred and fifty samples. Analysis technique or methods of this research uses structural equation models with LISREL program.
The result shows that utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, and perceived risk of Internet shopping, purchase experience affected toward intention to use Internet for information search at online shop on www.kaskus.co.id. Intention to use Internet for information search affected toward intention to use the Internet for purchase at online shop on www.kaskus.co.id. Intention to use Internet for information search being able to strengthen the influence of independent variable towards purchase intention.
oai:ojs.jurnal.wima.ac.id:article/1778
2018-09-21T07:51:08Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/1778
2018-09-21T07:51:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 6, No 2 (2017); 104-115
Pengaruh Perceived Social Presence, Perceived Ease Of Use, Perceived Usefulness, Dan Attitude Towards Online Shopping Terhadap Niat Beli Pada Jakarta Notebook.Com
Sianadewi, Jessica Hani; Universitas Katolik Widya Mandala Surabaya
Widyarini, Lydia Ari; Universitas Katolik Widya Mandala Surabaya
Wibowo, Wahyudi; Universitas Katolik Widya Mandala Surabaya
2018-09-21 09:50:55
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/1778
en
E-commerce in Indonesia is growing rapidly at this time. Process online purchases affected by many factors. One of them is technology factor, as explained in TAM (Technology Acceptance Model) theory, which is ease of use factor and benefit. This research is purpose to find out and analyze the influence of perceived social presence, perceived ease of use, perceived usefulness, and attitude towards online shopping to purchase intention on jakartanotebook.com. Sample that it takes in this research amount 150 respondents who has been visit and use searching feature on jakartanotebook.com site. Data was collected using questionnaire and processed using Structural Equation Model (SEM) technic. The result of this research showed that perceived social presence has a positive influence on perceived usefulness, perceived ease of use has a positive influence on perceived usefulness, perceived ease of use has a positive influence on attitude towards online shopping, and attitude towards online shopping has a positive influence on purchase intention on jakarta notebook.com
oai:ojs.jurnal.wima.ac.id:article/455
2013-12-09T12:28:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/455
2013-12-09T12:28:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 1 (2013)
MENCIPTAKAN VALUE BAGI KONSUMEN UNTUK MENDORONG IMPULS BUYING
HORAS, LAURA KATHIREN
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/455
en
This paper is to know whether impulse buying can give positive impacts to customers or not. Impulse
buying is one way to buy a product without thinking too much but because of a TV, advertisements, famous brands.
People think that doing that of buying is easier, efficient, practical and satistying. It will get more profits with low
expenses charges. This marketing strategy has been coming since the last few years because it is able to attract
customers to buy. The author is going to do some value to know the influences and the feedback of impulse buying.
So consumers thinking about different ways to buy a goods at doing.
oai:ojs.jurnal.wima.ac.id:article/460
2013-12-09T12:28:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/460
2013-12-09T12:28:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 1 (2013)
MEMBANGUN KEUNGGULAN RITEL MODERN MELALUI STRATEGI HARGA
CYNTHIA MT, .
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/460
en
Modern Retail is basically a bargain which has a modern concept, and has a modern versatile system ranging
from payments to be made directly or through cards such as credit cards and debut. As the development of the modern
era, the modern retailing has exploded with modern retail establishment that elevates the prestige of someone in the
buying and selling action, namely the presence of malls and shopping centers that can lift a person's prestige.
The results of the discussion can be made several conclusions, among others: (1) Modern Retail is a retail
managed with modern management, generally found in urban, as providers of goods and services with quality and good
service to consumers who are generally members of the middle class and above. Among other modern retail malls,
supermarkets, department stores, mini supermarkets, department stores, etc., (2) Consumers have a perception about
the price, the higher the price of a product the higher the quality of the product, because consumers do not have a clue
other than quality products in addition to price, and (3) Price help buyers to decide how to obtain the expected benefits
based on the highest purchasing power and with the pricing of a product such as a discount and others.
Keywords: modern retail, pricing strategy
oai:ojs.jurnal.wima.ac.id:article/57
2012-12-12T09:16:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/57
2012-12-12T09:16:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012); 6-11
PENGARUH PERCEIVED RISK , KEPUASAN KONSUMEN TERHADAP INTENTION TO REVISIT DAN PURCHASE INTENT PADA KONSUMEN KASKUS WEBSITE DI SURABAYA
MULYONO, RONALD
2012-12-12 09:24:42
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/57
en
Fast retail development makes the fast changes in retail so that the retail sales which was only traditionally turns into online. This study aims to determine Perceived Risk, Customer Satisfaction, Intention to Revisit, Purchase Intent in Kaskus Website to the consumer in Surabaya. The Sample used is 200 participated respondents and used SEM analysis (Structural Equation Modeling) through LISREL 8.70 program. The findings acquired from this study that H1, H4, H5 have positive effect while H2, H3 have negative effect. Limitations in this study are the number of respondents in this study is small enough so that it can’t represent the whole population in Surabaya and the respondents who shop the last 3 months in Kaskus Website so that the data is more accurate.
oai:ojs.jurnal.wima.ac.id:article/62
2012-12-12T09:16:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/62
2012-12-12T09:16:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012); 35-39
PENGARUH CORPORATE SOCIAL RESPONSIBILITY PERCEPTION TERHADAP PERSEPSI PRICE FAIRNESS, PERSONAL SATISFACTION SERTA NIAT BELI, COMPLAINT INTENTION DAN SWITCHING INTENTION
LEN, HE
2012-01-01 00:00:00
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/62
en
This study aims to determine the effect of Corporate Social Responsibility perception toward price fairness perception, personal satisfaction with purchase intention, complaint intention and switching intention. The sample in this study were students Widya Mandala Catholic University Surabaya in Department of Management Retail Concentration. The sampling technique used was purposive sampling. The number of respondents in this study is 120 respondents. Analytical techniques used in this study is Structural Equation Modeling (SEM) using LISREL 8.70 program.
The results show that the hypothesis 1 of a Corporate Social Responsibility Perception significant effect on of price fairness perceptions. Hypothesis 2 is Corporate Social Responsibility Perception unsignificant effect on personal satisfaction. Hypothesis 3 that the price fairness perceptions unsignificant effect on of purchase intention. Hypothesis 4 is the perception of price fairness significant effect to the complaint intention. Hypothesis 5 is a perception of price fairness significant effect on switching intention. Hypothesis 6 is a personal satisfaction significant effect to purchase intention. Hypothesis 7 is a personal satisfaction unsignificant effect on complaint intention, hypothesis 8 is a personal satisfaction unsignificant effect on switching intention.
oai:ojs.jurnal.wima.ac.id:article/465
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/465
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
PERSONALIZED MARKETING SEBAGAI UPAYA MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN
Santoso, Okky Chandra
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/465
en
The rapid growth in the business and increasingly tight competition, demanding the company to be competitive
with other similar companies. One of them is through personalized marketing. Personalized marketing is a strategy of
CRM (Customer Relationship Management) that is based on a personal characteristic of the measuring point of the
customer interaction brand with customers. The goal is to increase customer loyalty and ultimately also affect sales.
Therefore authors interested in writing more about the implementation of the strategy of personalized marketing in
creating competitive advantage for the company.
There are a few main reasons why companies do personalization products, namely: 1) allows companies to
increase request.; 2) allows companies to get a surplus of infra marginal customers.; 3) Create brand identity; 4) a
wide range of customer benefits requirements satisfy their needs and their expectations. Personalization and
customization can be a source of competitive advantage for companies especially in increasing relationship marketing
to achieve Customer loyalty. The challenge faced by the company in marketing customization factor is a price. The
production process of customization can result in high production costs.
oai:ojs.jurnal.wima.ac.id:article/195
2013-03-21T12:40:59Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/195
2013-03-21T12:40:59Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 2 (2012)
UPAYA MENARIK KONSUMEN BARU MELALUI DIFERENSIASI TEKNOLOGI ONLINE DALAM BISNIS RITEL DI INDONESIA
BRAM SURYAWAN HARSONO, BRAM SURYAWAN HARSONO
2013-03-21 13:40:59
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/195
en
The positive public response to the online store makes an online store as an alternative to expand the retailer sales. For that, more and more retailers are building an online store, and the number of online stores listed on indoshopguide.com until last year reached 139 units divided into12 categories according to the online store of goods sold.
Online site is the media liaison between consumers and retailers. The ability of retailers to adopt technology in accordance with ite usability will drive access speed and appearance of the site itself. However,also required the ability to package the technology in the site so that it becomes more attractive to consumers. Retailers must have a differentiation in the application and the application of technology so that it can be an attraction for the consumer to visit the site. Technologies that are applied must be able to add charm and ability to process and transform the site information to visitors so they can attract new customers to visit the site. Keywords : Differentiation,Online Technology, Retailer
oai:ojs.jurnal.wima.ac.id:article/470
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/470
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
PENGARUH WORD OF MOUTH TERHADAP BRAND LOYALTY MELALUI BRAND TRUST DAN CUSTOMER SATISFACTION PADA MASKAPAI PENERBANGAN LOW COST CARRIER
Harisky, Martinus Shon
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/470
en
The low cost carrier is the controversial airlines because the airlines applied lower price but the
airlines incident higher than regulary airlines. The purpose of this research is to identify the influence of
WOM towards customer satisfaction and brand trust, to identify the influences of customer satisfaction
and brand trust towards brand loyalty. The number of samples are 150 samples, but there are two
sample with outlier, so the samples is used 148 samples. The data analysis technique ia structural
equation model. The research showing that WOM have impact towards customer satisfaction and brand
trust, customer satisfaction and brand trust have impact towards brand loyalty. Customer satisfaction and
brand trust able to mediate the influences WOM towards brand loyalty.
oai:ojs.jurnal.wima.ac.id:article/314
2013-09-13T14:33:23Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/314
2013-09-13T14:33:23Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 6 (2012)
STRATEGI E-COMMERCE MELALUI PENDEKATAN BUSINESS TO CONSUMER DALAM MANAJEMEN USAHA KECIL DAN MENENGAH DI INDONESIA
SUSANTO, RANDY
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/314
en
Rapid technological advances make a difference to the behavior of transactions. Internet transaction is very visible and growing very rapidly, the increasing of Internet users give advantage of trading opportunities through the Internet. The using of e-commerce in particular through the business to consumer for SMEs should be implemented, even necessary strategies for business to consumer this can work well and can be implemented in the long term. Strategies that can be applied to SMEs in order to succeed is influenced by several factors, including the organization, management, technology, people, execution, trust. Implementation of business to consumer by SMEs is expected to increase competitiveness and market expansion. But the strategy of business to consumer also has advantages, disadvantages, and obstacles in the implementation for SMEs.
oai:ojs.jurnal.wima.ac.id:article/475
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/475
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN DAN REPURCHASE MELALUI TRIAL PADA SOGO DEPARTMENT STORE DI KOTA SURABAYA
DEWI, YOVITA ANDIKA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/475
en
The Intense competition among retailers require them to establish an attractive sales promotion strategy. Sales
promotion strategies can be directed to support strong consumer buying decisions. The appeal of the sales promotion
strategy depends on how big the benefits obtained by consumers. when benefits gained high consumer adoption sales
promotion strategies to be followed by the high buying decisions. Based on the sales promotion program of excellence
set by retailers, encouraging consumers to try (trial) the purchase decision made. Initially consumers are not interested
in visiting a store, but with the promotion program to support consumer traffic and consumers interested in making a
purchase. Consumer purchase decisions through a process and are the evaluation of various alternatives. Various
alternatives menjai consideration for purchase. In the long term, the trial purchases that consumers can continue
because consumers already feel comfortable when shopping in a store.
oai:ojs.jurnal.wima.ac.id:article/319
2013-09-13T14:38:33Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/319
2013-09-13T14:38:33Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 6 (2012)
PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA UNIT USAHA KECIL MENENGAH KOPERASI WANITA X SURABAYA
DIO, YOHANES
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/319
en
Customer relationship management or commonly known as CRM is a factor that needed by the companies to survive in a competition. UKM units in Koperasi Wanita X also need that if they want to wins the competition. After two weeks observation, that UKM units still haven’t manage a long-term relationship with their special members (anggota luar biasa). By implementing CRM, it expected to be able to recruit their extraordinary members into regular one which have an impact to increase the profitability in UKM units.CRM Value Chain used for implementing CRM in UKM units. It consist five main activities: Customer portfolio analysis, customer intimacy, network development, value proposition, and manage the customer life cycle, also four supporting activities: Leadership and culture, and it is the data, people, and processes.
oai:ojs.jurnal.wima.ac.id:article/480
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/480
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
PENGARUH STRUKTUR KEPEMILIKAN, KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA INDUSTRI MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2009-2011
WIYONO, LANY INDRIANA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/480
en
The primary goal of the company is to maximize firm value through increased prosperity owners or
shareholders, so that shareholders will invest capital to the company. This research aims to examine the effect
of dividend policy, ownership structure includes managerial ownership and institutional ownership, and firm
size towards value of the firms. This study uses secondary data of 23 companies listed in Indonesia Stock
Exchange during the three year period from 2009 to 2011 as the samples and have to meet certain criteria. The
results show that institutional ownership, dividend policy and firm size affects firm value. Insider ownership is
not only a significant effect on firm value.
oai:ojs.jurnal.wima.ac.id:article/485
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/485
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
PENGARUH STORE IMAGE, VALUE CONSCIOUSNESS, PRICE IMAGE DAN ATTITUDE TOWARD PRIVATE BRAND PADA CONSUMER PURCHASE INTENTION di ALFAMART SURABAYA TIMUR
Setiawan, Adi
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/485
en
This study aimed to determine the effect of store image, value consciousness, price image, attitude toward
private brand for consumer purchase intention Alfamart in East Surabaya. The research was conducted by distributing
the questionnaires as the primary data directly on site. The samples in this research were 100 people, which then
analyzed using linear regression to determine the effect between the variable through the SPSS 13 program. The results
of this study showed that the store image, value consciousness, price and image, attitude toward private brand in
Alfamart that offered in East Surabaya are able to have a positive influence on purchase intention of consumers who
shops in Alfamart of East Surabaya.
oai:ojs.jurnal.wima.ac.id:article/325
2013-09-14T05:05:31Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/325
2013-09-14T05:05:31Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 5 (2012)
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBELIAN DENGAN PERILAKU NIAT SEBAGAI VARIABEL INTERVENING PADA SITUS KASKUS
WIBISONO, YUNGKY HARI
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/325
en
The number of internet users and also the users of the site kaskus which increased caused consumers purchase online on website kaskus has increased. This research was conducted to determine the influence of purchasing power, perceived ease of use, and social influence to purchase behavior through the behavioral intention on kaskus. The population in this research is amazed that never make a purchase on the site a year ago by the longest with a total sample of research as much as 150 respondents. Sampling technique that is used is a non probability sampling by means of purposive sampling technique in which the determination of samples with specific considerations, namely the respondents never make a purchase on the site by at least 1 times, within 1 years and the age of the respondents a minimum of 15 years. Technique of data analysis using Structural Equation Modeling (SEM). The results showed that the purchasing power has an impact on behavioral intention on the website of kaskus, perceived ease of use has an impact on the behavior of intention on kaskus, social influence has an impact on behavioral intention on the website of kaskus, and behavioral intention has an impact on purchase behavior on kaskus.
oai:ojs.jurnal.wima.ac.id:article/490
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/490
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
ANALISIS EFEKTIVITAS PROGRAM MEMBERSHIP CARD DALAM MENCIPTAKAN LOYALITAS AFEKTIF KONSUMEN MATAHARI DEPARTMENT STORE DI SURABAYA
Maatita, Glenn Russell
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/490
en
The main objective of this study was to identify affective consumer loyalty can be built through the loyalty program.
Implementation of loyalty programs are widely applied to companies engaged in retail business such as Matahari
Department Store with membership card ownership called the "Matahari Club Card (MCC)".
Variables in this study consists of independent variables and the dependent variable. The independent variable is
the loyalty program membership card ownership, while the dependent variable in this study is composed of affective
loyalty of consumer attitudes, consumer satisfaction, consumer trust, and consumer commitment. The quantitative
analysis in this study using analysis of variance (ANOVA), validity testing, and reliability testing.
The findings in this study is the ownership of a membership card have significant effect on consumer affective
loyalty that consumer attitudes, consumer satisfaction, consumer trust, and consumer commitment. Another finding is
the difference in affective loyalty between consumers owners and non-owner of membership card, which the Owner of
MCC Beauty and MCC Premium have higher affective loyalty higher than Non-Owner of MCC, while there is not much
different between Owner of MCC Regular and Non-Owner of MCC. It can be interpreted that the MCC Beauty and
MCC Premium is a Matahari Department Store’s program that is effective in creating consumers affective loyalty.
oai:ojs.jurnal.wima.ac.id:article/330
2013-09-14T05:10:33Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/330
2013-09-14T05:10:33Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 4 (2012)
PERAN SEGMENTASI BAGI BUSINESS TO BUSINESS UNTUK MENCAPAI KEUNGGULAN BERSAING
VALENTINA S, LANI
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/330
en
This paper aims to discuss the role of segmentation for business to business to achieve competitive advantage. Segmentation has a role to determine the business to business strategy in order to achieve a competitive advantage with the ability to determine the appropriate target market with the resources the business to business.
Segmentation makes business to business can focus on a particular consumer group that brings the ability to create effectiveness in order to achieve cost leadership. Business to business is also able to create a better differentiation because it is more focused on particular groups.
Changes in the environment, create business to business should be an evaluation of the segmentation is performed. This is due to changes in the environment allows a shift in the characteristics that ultimately led to a shift in the segment grouping.
oai:ojs.jurnal.wima.ac.id:article/495
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/495
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
PENGARUH SIKAP, PERSEPSI NILAI DAN PERSEPSI PELUANG KEBERHASILAN KOMPLAIN TERHADAP NIAT PENYAMPAIAN KOMPLAIN KONSUMEN DI HYPERMARKET SURABAYA
Anggraini, Imelda Citra
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/495
en
This study analyzes the factors that influence the intention of this study konsumen.Object grievance is
consumen who have made complaints in Surabaya Hypermarket. Research problem refers to the phenomenon of the
rise of hypermarkets in Surabaya and the development of existing technology. Therefore this research problem is the
following: what influences consumers to submit complaints. The research objective was formulated to seek answers to
the flow that affect consumer complaint intentions.
Modeling is formulated in this paper aims to provide a critical understanding of the concept and measurement
consumen.research complaints include perceptions of values, attitudes and perceptions towards complaints
opportunities and success complaints as antecedents have significant consequences on customer complaints. In addition
to a theoretical modeling, this study has formulated eleven hypotheses. Purposive method was chosen to obtain the
required data in this study. The study used 147 respondents and all respondents are consumers Hypermarket in
Surabaya. This research use Structural data analysis computer program Equation Model with Lisrel 8.80.
Results of this study indicate that consumer alienation, experience and control consumer complaints have no
effect on the perception of values, attitudes and perceptions of opportunities to complaints complaints success. But the
perception of values, attitudes and perceptions towards complaints complaints affect the success chances of intention to
complain.
oai:ojs.jurnal.wima.ac.id:article/335
2013-09-14T05:16:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/335
2013-09-14T05:16:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 4 (2012)
ANALISIS PENGARUH WEBSITEDESIGN, RELIABILITY, CUSTOMER SERVICE, DAN TRUST TERHADAP ONLINE SHOPPING PADA TOKO GRAMEDIA ONLINE
KHO, JAN
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/335
en
The purpose of this study is to examine the effect of independent variable which are website design, reliability, customer service, and trust against dependent variable online shopping on online shop gramedia. This gramedia store is one the biggest store in Indonesia and one of them is located in Surabaya. Its provide a variety of education books, magazine etc. analytical techniques used in this study were multiple liniear regression analysis. The result showed that website design, reliability, customer service, and trust have a positive influence on online shopping that happens on online store gramedia.
oai:ojs.jurnal.wima.ac.id:article/756
2016-03-15T09:35:00Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/756
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Studi perbandingan metode CAPM dan APT pada perusahaan sektor manufaktur yang terdaftar di Bursa Efek Indonesia periode 2008 – 2013
Juwana, Caresa
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/756
en
The financial sector and the capital market plays an important role in the economic growth of a country. Indonesian capital market investors expect high returns due to economic growth in developing countries more rapidly than developed countries. Economic developmentwill give positive influence on the development of capital market. With the performance of the capital market that getting better, the need for security analysis will also increase. Parameters used by investors who use fundamental techniques in making investment decisions is the consideration of the expected return. Expected return calculations used to measure whether the expected returns of the securities are in accordance with the expectations of investors.
Therefore, we need an accurate method to calculate the expected return of securities so that investors can determine the investment return that corresponds to the desired expectations. CAPM and APT are 2 methods are widely used in the calculation of expected return. In this study macroeconomic factors used in the calculation of the APT is JCI, USD exchange rate, inflation (monthly), and the risk free rate. This study compared the accuracy of both methods in calculating the expected return of manufacturing sector companies in the Stock Exchange in the period 2008 - 2014 The method used to perform Comparing of the two methods is the mean difference test, Davidson and Mckinnon, and posterior odds ratio.
The results of this study stated that APT is a more accurate method in the calculation of expected return than CAPM. Of the mean difference test, Davidson and Mckinnon, and posterior odds ratios were conducted in this study produced that APT is a more accurate method than the CAPM in the calculation of expected return. It can be concluded that the APT is more accurate than the CAPM in a study conducted at the Indonesian Stock Exchange manufacturing sector in the period of 2008-2014.
oai:ojs.jurnal.wima.ac.id:article/340
2013-09-14T05:22:15Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/340
2013-09-14T05:22:15Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 3 (2012)
FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL DALAM SEKTOR INDUSTRI BARANG KONSUMSI
ANGGUNMULIA, SINTIA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/340
en
Capital structure is interesting to be studied because it can provide overview for managers in making a decision for the company to address the problem - a problem that occurs in the company, with the factors that influence the capital structure under study is the asset structure, firm size, Profitability.
This study aims to determine influence asset structure, firm size, capital structure and profitability of the consumer goods industry. This study used a sample of the consumer goods industry enterprises period 2006-2010 and the sample used amounted to 28 companies.
The results of this study indicate that the structure of assets and company size has a positive effect on capital structure in the industrial sector of consumer goods but not significant. Profitability and a significant negative effect on capital structure in the consumer goods industry.
oai:ojs.jurnal.wima.ac.id:article/761
2016-03-15T09:35:00Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/761
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Peran manajemen sumber daya manusia stratejik terhadap kinerja perusahaan (Studi kasus pada perusahaan jasa PT. X di Sidoarjo)
Setiawan, Berlia
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/761
en
The basic concept of strategic human resource management (SHRM) is presence of a system within an enterprise
that is planned and designed to achieve a sustainable comparative advantage through its human resources. In
measuring or analyzing SHRM at a company that uses aspects include strategic human resource conditions, the
internal changes that occur in strategic human resources, the condition of the gaps, obstacles encountered in the
development of human resources and its strategic actions to overcome these barriers, attitudes the development of
strategic human resource management, corporate response to human resource development and the strategic approach taken by managers to strategic HR in a company.
This research is a descriptive study, the research aims to describe the phenomenon and context in implementation
of SHRM in PT.X. The approach used is an exploratory qualitative approach, the research aims to obtain preliminary information on SHRM applied to PT. X and its relationship to company performance.
The results showed that the condition of strategic human resource management which is owned by PT. X is good
enough and strong enough to be able to compete with other similar companies. The role of strategic HRM to the
achievement of the company's performance is considered very positive. As the core assets of PT X, human resources
participating in the achievement of the company's performance with a range of competency. Corporate performance is measured through key performance index (KPI), two of which are domains of HR, which is HCR and OCR. Based on the results of this study submitted suggestions to the PT. X is to recast the job description for each position, and to develop a portfolio of projects and improve TNA.
oai:ojs.jurnal.wima.ac.id:article/345
2013-09-14T05:26:59Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/345
2013-09-14T05:26:59Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 3 (2012)
PRIVATE LABEL AND RETAIL CONSUMER PERCEPTION AT SURABAYA
SUSANTI, .
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/345
en
Private label is a brand owned by the retailer. Private label is expected to continue to grow to meet the needs of customers and increase margins of modern retailers. Customer is politically subdivided into different segments, the segment that focuses on brand and segment that factor giving priority to price factors. Many perceptions that emerged today that national brands have better quality than the private label. Not least dubious about the quality of Private Label Brand despite the later quality are considered equal for some product categories.
Private label has an influence on the shopping preferences of customers because consumers will be sought between private label retailer with customer shopping preferences. Although private label products has become such a trend among retailers, private label penetration is the use of products in the community is still terhadang by the presence of national brands. Many perceptions that emerged today that national brands have better quality than the private label. Consumers are accustomed to buying goods with Indonesia brand nationally and the subjective attitude of pride and belief in such brands, national status, and security into consideration factors. In this respect, the attitude of consumers to the brand can change from situation of national outlets and private label products in the existing outlets.
oai:ojs.jurnal.wima.ac.id:article/350
2013-09-14T05:32:25Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/350
2013-09-14T05:32:25Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 2 (2012)
PENGEMBANGAN CUSTOMER EXPERIENCE MANAGEMENT UNTUK MENCIPTAKAN LOYALITAS PELANGGANDALAM BISNIS RITEL
GITA, NYOMAN
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/350
en
The aim of the paper is to provide understanding development of customer experience management to create customer loyalty in the retail business. Customer loyalty has an important role for retailers to face tight competition. The competition leads retailer to pursue customer loyalty..Customer experience management seeks to establish a good experience for customers while they was shopping. Customer experience management can be used for the retailer in order to create customer loyalty. Customer satisfaction experience is expected to bring as an indicator of customer loyalty.
Development of customer experience management to create customer loyalty should be supported by things that can create better customer experience in shopping. Improving the quality of employees to serve customer is important to create customer loyalty through customer experience management. Key words: customer experience management, customer loyalty, retail business
oai:ojs.jurnal.wima.ac.id:article/1774
2018-09-21T06:58:08Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/1774
2018-09-21T06:58:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 6, No 1 (2017); 41-57
Pengaruh Intangible Asset Terhadap Firm Value Melalui Financial Policy Dan Financial Performance Pada Industri Manufaktur Di Indonesia
Wibisono, Hermawan; Universitas Katolik Widya Mandala Surabaya
Susilawati, Cicilia Erna; Universitas Katolik Widya Mandala Surabaya
Sunarjanto, Agus; Universitas Katolik Widya Mandala Surabaya
2018-09-21 08:57:59
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/1774
en
The purpose of this research was to examine the impact of intangible asset to firm value trough financial policy and financial performance in manufacturing industry in Indonesia. This research is a casual which use financial report as the base of data. This type of method is purposive sampling. The secondary data collected from yearly financial report of manufacturing industry which listed in Jakarta Stock Exchange (JKSE) during 2012-2015. Thi research was analyzing by path analysis method with Software Eviews 7, Microsoft Excel, and SPSS 13.
The result of this research shows some results like the result that found that intangible asset has a significant influence to financial policy which represented by debt to equity ratio. This research also found that intangible asset has a significant influence to financial performance which represented by liquidity ratio, return on asset, and asset turnover. This research also found that intangible asset, financial policy which represented by debt to equity ratio and financial performance which represented by return on asset and asset turnover have significant influence to firm value. This research also found that intangible asset has a significant influence to firm value trough financial policy which represented by debt to equity ratio and financial performance which represented by return on asset and asset turnover.
Based on this research, the researcher recommend to the investors, firm managerial and the shareholders to take a pay attention the existence of intangible asset in a firm that can be influenced to firm value directly or indirectly trough financial policy and financial performance.
oai:ojs.jurnal.wima.ac.id:article/451
2013-12-09T12:28:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/451
2013-12-09T12:28:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 1 (2013)
PENGARUH STRUKTUR AKTIVA, TINGKAT LIKUIDITAS, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP STRUKTUR MODAL PERUSAHAAN MANUFAKTUR YANG TERCATAT DI BURSA EFEK INDONESIA
SETIAWATI, LUSI
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/451
en
The capital structure is the comparison between the use of debt or equity. Under optimal conditions, we have to consider everything that has influence over it. This study aims to obtain empirical evidence about the effect of asset structure, liquidity, firm size, and profitability on capital structure using financial statement data used is a manufacturing company listed on the Indonesia Stock Exchange (IDX) during the years 2009-2011.
The population in this study amounted to 144 manufacturing companies listed on the Indonesia Stock Exchange. Samples were taken by purposive sampling method by 30 manufacturing companies that meet multiple criteria. The model used is a regression analysis of panel data.
The results showed that the level of liquidity and profitability have a significant effect on capital structure. While the assets structure and firm size had no significant effect on capital structure.
oai:ojs.jurnal.wima.ac.id:article/1779
2018-09-21T07:51:08Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/1779
2018-09-21T07:51:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 6, No 2 (2017); 116-130
Pengaruh Persepsi Risiko, Manfaat, Dan Kemudahan Penggunaan Terhadap Minat Belanja Online Melalui Kepercayaan Dan Sikap Pada Konsumen Zalora Di Surabaya
Karnadjaja, Claudia Cindy; Universitas Katolik Widya Mandala Surabaya
Tulipa, Diyah; Universitas Katolik Widya Mandala Surabaya
Lukito, Robertus Sigit Haribowo; Universitas Katolik Widya Mandala Surabaya
2018-09-21 09:50:59
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/1779
en
The purpose of this research is to study the influence from perceived risk, perceived usefulness, and perceived ease of use toward trust and attitude, and the impact of trust and attitude toward online shopping intention. The sample in this research was taken to 150 respondents who have purchased online and know e-commerce Zalora. The data were collected using questionnaire method and the analysis technique in this research use structural equation model (SEM). The result of this research shows that perceived ease of use has positive impact toward perceived usefulness and both of them have positive impact toward attitude. The other result of this research shows that perceived risk has negative effect toward trust and attitude. The result also shows that trust and attitude have positive impact toward online shopping intention.
oai:ojs.jurnal.wima.ac.id:article/456
2013-12-09T12:28:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/456
2013-12-09T12:28:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 1 (2013)
EFEKTIFITAS BANNER ADS DIBANDINGKAN MEDIA IKLAN KONVENSIONAL
SAGITA, ERWIN
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/456
en
Advertising by using Internet media have a lot of different marketing strategies Further strategy uses banner
ads which is one of the strategies of marketing via the internet's most widely used in addition to the email campaign.
Shape, size, content and placement of a banner ads must be observed in order to be considered by the visitors of the
website.
The paperhas been focuses on idenfyedby the advantages, benefits and application of banner ads on the
internet as a medium of advertising.Banner advertising is a tool for customer retention, such as banner ads is the
builder of relationships and have a positive effect on the probability of purchase.
Here are five important things that we need to pay attention so that ourbannerads more effective. (1) a
mature draft; (2) know the target market that is more clear and precise; (3) Learn the bannerads before; (4) make
the Offer attractive and clear; (5) the banner ads is created not for throwing money away
oai:ojs.jurnal.wima.ac.id:article/461
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/461
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
COMPULSIVE BUYING BEHAVIOR PADA KONSUMEN RITEL FORMAT FASHION STORE
KURNIA, NATALISA INDAH
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/461
en
Everyone’s life is unavoidable from shopping habit especially in fashion things. There are so many fashion store
now in Indonesia and all over the world, because fashion store offer goods that suitable with trend that growth.
Consument habits in shopping is always different, there is some that shop something they need, but there is some that
shop very extreem compare with other people and we said that as compulsive buying behavior. This paper discusses the
phenomenon of compulsive buying behavior in which the writer wanted to know the causes, processes, and the impact
of compulsive buying behavior in the consumer retail fashion store format in Surabaya. Compulsive buying behavior is
affected by family, psychological, sociological, situational, and materialism, that cause someone do buy something
uncontrolable. Compulsive buying behavior can have a negative effect for the consumer is to use all means in order to
get the goods they want. Then it will broke someone relationship with the other and cause psychological and financial
problem to the compulsive consument.
oai:ojs.jurnal.wima.ac.id:article/58
2012-12-12T09:16:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/58
2012-12-12T09:16:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012); 12-18
ANALISIS PENGARUH KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS DAN LOYALITAS MEREK TERHADAP PREFERENSI MEREK DAN NIAT BELI PADA PASTA GIGI CLOSE UP DI SURABAYA
PRAYOGO HASYIM, ALEX
2012-01-01 00:00:00
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/58
en
The purpose of this study was to determine how the variables influence brand awareness, brand associations, perceived quality, and brand loyalty influence on brand preference and purchase intention in Close Up toothpaste in Surabaya. Analysis techniques used in this study is the Structural Equation Modeling. Sampling technique used was non-probability sampling which are not randomly drawn and focused on customer Close Up, the sampling technique used was purposive sampling with the criteria of at least 17 years of age, as well as in the first years routinely use Close Up toothpaste.
The research proves that the brand awareness and brand loyalty has no effect on brand preference, while the perceived quality and brand associations influence brand preference, and than brand preference influence a consumer's purchase intention Close Up toothpaste in Surabaya.
Conclusions can be drawn from this study is that the positive influence of brand associations on brand preference, the positive influence of perceived quality of brand preference, brand preference and positive influence on purchase intention is received, while the positive effect of brand awareness to brand preference and brand loyalty is a positive influence on preference brands are not acceptable.
oai:ojs.jurnal.wima.ac.id:article/63
2012-12-12T09:16:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/63
2012-12-12T09:16:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012); 40-45
PERAN BUDAYA ORGANISASI DALAM MEMODERASI PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN : STUDI PADA KARYAWAN CLEANING SERVICE PT. ISS INDONESIA
VELEN, LAURENSIA
2012-01-01 00:00:00
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/63
en
This research aims to determine the role of organizational culture in moderating the influence of organizational commitment on employee performance of cleaning service PT. ISS Indonesia Surabaya. The number of samples used is 150 samples. The data analysis technique used is a regression moderation with SPSS 16.0 program.
The research result shows that organizational commitment has a positive effect on employee performance of the cleaning service PT. ISS Indonesia, while organizational culture does not moderate the influence of organizational commitment on employee performance so that the relationship is weak or in other words, organizational culture is not a moderating variable.
oai:ojs.jurnal.wima.ac.id:article/466
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/466
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
PENGGUNAAN FACEBOOK SEBAGAI MEDIA PEMASARAN ONLINE
CAHYONO, DARMAWAN BUDI
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/466
en
Businessmen claimed to be easier to market its products through facebook as the first target of this business is
known, making it easy to communicate with. Facebook marketing is not just a matter of promotion but there is a lot of
value contained in it. The purpose of Facebook marketing is to build community, to create a series of connected,
creating communication, credibility, sell, mendaangkan visitors.
There are four advantages in doing Facebook marketing activities, namely: the cost of a cheap promotion,
making friends while promotions targeted market, target, and Facebook marketing is suitable for building credibility
and branding.
Facebook Marketing has the following advantages: the Internet boom, including Facebook most visited website,
Facebook provides information, Facebook provides a column to fill a variety of information the wearer, the focus of
market segmentation, easily accessible, easy to communicate, there is zero time feedback, always connected, Low
budget, high impact, and New wave marketing
oai:ojs.jurnal.wima.ac.id:article/261
2013-04-24T09:20:23Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/261
2013-04-24T09:20:23Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 2 (2012)
PENGARUH PERSEPSI PADA PERUSAHAAN, PERSEPSI PADA WEBSITE DAN KECENDERUNGAN KEPERCAYAAN TERHADAP KEPERCAYAAN AWAL PELANGGAN TOKO ON-LINE DISCTARRA DI SURABAYA
MESACH, CHRISTINE
2013-04-24 11:20:23
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/261
en
Development of the internet in the business world eventually gave birth to a new transaction model, known as e-commerce. Images presented on the website offered a wide range of products, product specifications, and price. Customers who are interested in these products can directly order the required or desired products directly as well as transfer the money to make payments. Customers waiting for products shipped by the company in accordance with a predetermined time period. Who presented the company website to shop on-line form (on-line shop). This study aims to determine the effect on the company's perception, the perception on the website, and the trend of customer confidence in the initial trust on-line store in Surabaya Disctarra The population in this study were all on-line store customers Disctarra in Surabaya. The sampling technique in this study is judgment sampling is a type of selection is not random samples of the information obtained by the use of certain considerations which are generally adapted to the purpose or research problem. Analysis techniques using multiple regression analysis. Based on the calculation results obtained that firm size has an influence on the initial belief. The company's reputation had an influence on the initial belief. The ability to make adjustments have any effect on initial trust. Benefits website has an influence on the initial belief. Ease of use of the website has an influence on the initial belief. Security controls have any effect on initial trust. The tendency of the trust has an influence on the initial customer trust on-line store Disctarra in Surabaya.
oai:ojs.jurnal.wima.ac.id:article/471
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/471
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
PENGARUH KESEJAHTERAAN KARYAWAN TERHADAP KOMITMEN ORGANISASIONAL YANG DIMODERASI OLEH WLOC (KONTROL KERJA) PADA CV. KEMBANG JAYA
Chandra, Yonathan Agung
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/471
en
Welfare is required by employees within a company, that the welfare of the employees are fulfilled will
motivate employees in a work, it will eventually affect the performance levels of the employee. Commitment to
employees can be seen from the level of well-being of employees, the higher the level of well-being of employees
getting high is also the employee's commitment to the company. WLOC (work locust of control) itself has the meaning
or significance of a theory in personality psychology which refers to the extent to which individuals believe that
individuals can control events that affect the individual. To that end, the study will provide a more in-depth study of the
influence of organizational commitment on employee well-being and control work (WLOC) as moderator.
In this study used is the conclusive research on the study of experimental or causal research. Sampling-taking
techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was
150 employees of PT Kembang Jaya. Data were collected using a questionnaire. Analytical techniques used were linear
regression analysis by using the SPSS program help moderators. The results of this analysis indicate that the welfare of
the employees as positive and significant effect on organizational commitment in PT Kembang Jaya. It also found that
the controls work (WLOC) as a moderator can strengthen the relationship between the welfare of employees with
organizational commitment in PT Kembang Jaya.
oai:ojs.jurnal.wima.ac.id:article/315
2013-09-13T14:35:03Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/315
2013-09-13T14:35:03Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 6 (2012)
PENGARUH PRIVACY, BRAND NAME, DAN WORD OF MOUTH TERHADAP BRAND TRUST DAN BRAND COMMITMENT PADA PEMBELIAN GADGET SECARA ONLINE DI SURABAYA
MARDIANA, RIA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/315
en
strategy to achieve and the desired market share. For that the company can do this by having a dominant market brand. Through the brand would enhance consumer purchasing decision making process and also the consumer will be easy to differentiate the products they buy with the other competitors' products. This is an action must be able to be realized by the company mainly engaged in the sale through online sites such as the sale of gadgets. This study aims to determine the effect of privacy, brand name, word of mouth on brand trust and brand commitment in buying gadgets online at Surabaya.
The population in this study all the people in Surabaya gadget ever buy products online. Sampling techniques in the study were non probability sampling using purposive sampling method. Purposive sampling is a non-probability sampling technique in which sample selection is based on certain considerations that the respondents who have bought products online gadget in Surabaya. Analyze technique using structural equation modeling (SEM).
Based on the calculation results obtained that the Privacy influence on the purchase of brand trust online gadget in Surabaya. Brand name influence on brand trust in purchasing on-line gadget in Surabaya. Word of mouth effect on brand trust in purchasing on-line gadget in Surabaya. Brand trust affects brand commitment in an online purchase in Surabaya
oai:ojs.jurnal.wima.ac.id:article/476
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/476
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
PERAN PRIVATE BRAND STRATEGY UNTUK MENINGKATKAN IMAGE RETAILER
Effendy, Dandy Aditya
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/476
en
Retail development in Indonesia is growing rapidly with the emergence of new retailers and local
retailers. This is why retail creating a Private Label product as a retail flagship product for them. The level of
demand for private label products with good quality and optimal price will increase, so it requires the Private
Brand Strategy and supplier of private label right in order to create a good image in the eyes of consumers. In
general, Private Label products are products manufactured and contracted by the retailer to produce products
using the brand name owned retailer. Private labels are expected to continue to evolve to meet customer needs
and improve the margins of modern retailers. Conditions of competition between retail companies, plus the
threat of entry of new entrants and product / service replacement and increased bargaining power of buyers and
suppliers forcing retailers to determine the right strategy to win in the competition. Then the use of Private
Brand Strategy used to anticipate the impending threat.
oai:ojs.jurnal.wima.ac.id:article/321
2013-09-14T05:00:54Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/321
2013-09-14T05:00:54Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 5 (2012)
SEGMENTASI DAN POSITIONING PERGURUAN TINGGI SWASTA DI SURABAYA
HARIYANTO, CRIESTIANA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/321
en
This paper aims to determine the implementation of segmentation and positioning of private university. With the increase in the quality of education means that human resources will be born the better the quality and Indonesia will be able to bring the nation to compete fairly in all areas in the world. Currently interest to college to continue their studies or strata level two is increasing. This is caused by the demands of a career in the company or the motivation of the students to improve themselves through education competencies.
To achieve an optimal marketing results, the college must first perform market segmentation, having mapped out the next phase of the market is positioning. Position or image formed by a college has a dominant role in influencing public attitudes toward college.
oai:ojs.jurnal.wima.ac.id:article/481
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/481
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL SERTA PENGARUHNYA TERHADAP KINERJA MODAL SENDIRI PADA PERUSAHAAN JASA DI BURSA EFEK INDONESIA
DARMAWAN, AMELIA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/481
en
This study was made in order to analyze the factors that influence the capital structure and its influence on
performance of equiy. There are three control variables used were variable firm size, sales growth, and profitability.
Population in this research is service companies in the period 2008-2011 are listed on the Stock Exchange (Indonesia
Stock Exchange). The samples in this study using purposive sampling method with secondary data are a source of
research data. Then be tested by using multiple regression analysis test methods, the classical assumption, and the
goodness of fit test model. Data were processed using eviews 7.0 software.
From the test results show that profitability significantly influence capital structure. But sales growth and firm
size does not affect the capital structure. As for the performance of the equity, sales growth has a significant impact on
equities performance. On the contrary the company size and profitability are not significantly influence the
performance of the equity.
oai:ojs.jurnal.wima.ac.id:article/486
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/486
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
PENGARUH BRAND TRUST, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN KLINIK KECANTIKAN NATASHA SKIN CARE DI KOTA SURABAYA
Saldy, Zhaskia
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/486
en
In today’s world, the competition amongbeauty clinics is becoming more intense. As a result, the need and
the desire of the consumers must be considered by companies. This objective of this study is toinvestigate the effect
ofbrand truston brand loyaltyinbeauty clinic NatashaSkinCareinSurabaya. In specific, the study also determine the
influence of perceived value on brand loyalty and the influence of customer satisfaction on brand loyalty for the
clinic’s customer.This study examines 150 respondents, who are the clinic’s customer. The type of analysis being
used in this study is multiplelinear regressionanalysis.
The results indicated thatbrand trust affects brandloyalty in a positive manner,perceived value has a
positive effect on brand loyalty and customer satisfaction also has a positive effect on brand loyalty.To sum up, by
knowing the effect of brandtrust, perceived value, customer satisfaction and brand loyalty, it can help companies to
improve the profitability of customerswhichultimately establih the customer loyalty.
oai:ojs.jurnal.wima.ac.id:article/326
2013-09-14T05:06:31Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/326
2013-09-14T05:06:31Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 5 (2012)
PENGARUH OPTIMUM STIMULATION LEVEL TERHADAP VARIETY-SEEKING PADA BISNIS RITEL
SALIM, IVANDER WIRYA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/326
en
Research themed Variety-Seeking behavior concept has been long developed. In 1982, McAlister conducted empirical research on variety-seeking behavior. However, The studies about Variety-Seeking behavior in general are more focused on the external factors. While internal factors also have an equal important role in the process of Variety-Seeking. Therefore, in this paper will be described on the effect of optimum stimulation level, which is one of the internal customer psychologically aspects.
The results of article indicate that the optimum stimulation level has an influence on variety seeking; it is consistent with Steenkamp and Baumgartner on Mayasari (2008) study, which states that the Variety-Seeking considered as a tool or a way to procure stimulation in purchase behavior by selecting the known object choice. Based on the literature search, Raju on Mayasari (2008), Wikie on Mayasari (2008), Bawa on Mayasari (2008), supported by research conducted by Steenkamp and Baumgartner on Mayasari (2008), it can be concluded that, individuals who are in optimum stimulation level cause individuals to do Variety-Seeking, if consumers are in a bored condition caused by the presence of a monotonous stimuly stores, so consumers will be doing on Variety-Seeking of the other stores to get something new and different.
oai:ojs.jurnal.wima.ac.id:article/491
2013-12-09T14:48:22Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/491
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
ANALYSIS DIFFERENT PERCEPTIONS BETWEEN HARDCORE LOYAL CONSUMER AND BRAND SWITCHERS CONSUMER TOWARDS BRAND LOYALTY ELEMENTS AT BRAND PRODUCT ZARA IN SURABAYA
Ciputra, Christopher Elton Lucky
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/491
en
The phenomenon that emerged now is average purchasing power and changing lifestyles community
that tend to lead to the era modernization and brand minded habitual, especially in big cities such as Surabaya.
This research to discuss about different perceptions between hardcore loyal consumer and brand switchers
consumer towards brand loyalty elements at ZARA’s fashion product. The population in this research is that
people who have ever bought and know about ZARA’s fashion product in Surabaya. Technical withdrawal
samples in this research is non-probability sampling, and analysis techniques used to process the data is
diskriminant analysis. Based on the results obtained calculations that there are huge differences perception
between the two types of consumer towards brand loyalty elements such as brand name, product quality, price,
style, store environment, promotion, and service quality.
oai:ojs.jurnal.wima.ac.id:article/331
2013-09-14T05:11:40Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/331
2013-09-14T05:11:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 4 (2012)
PENGARUH PRODUCT QUALITY, SERVICE QUALITY DAN ATMOPHARE TERHADAP EMOTION DAN BEHAVIORAL INTENTION DI HERO SUPERMARKET
REZA C, FRANSISCUS BISMOADI
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/331
en
Development of the retail company is currently growing so that companies compete to provide services and retail formats are also needed at this time to seek new customers and seeing the emotions of the consumer. One of these is the HERO supermarket which is a global retail presence throughout the world. The purpose of this study was to determine the effect of Product Quality, Atmosphere and Service Quality through Positive Emotion and Negative Emotion on Behavioral Intention on supermarket HERO. Techniques used in the sampling in this study were non-probability sampling. Meanwhile, the analytical techniques used are using Structural Equation Modeling (SEM) with Analysis of Moment Structure program. Respondents were drawn from all consumers HERO supermarket.The results showed that there is influence of Product Quality, Atmosphere and Service Quality of the Positive Emotion, Negative Emotion and Behavioral Intention.
oai:ojs.jurnal.wima.ac.id:article/496
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/496
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
PENGARUH STORE IMAGE, STORE ATMOSPHERICS, DAN STORE THEATRICS TERHADAP PURCHASE INTENTION PADA THE BODY SHOP GALAXY MALL SURABAYA
Wijaya, Christian Hadi
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/496
en
We already know that retail development in Indonesia is very rapid. With a burgeoning retail development,
making retail business owners must be able to anticipate the competition.Research conducted aimed to determine
the effect of store image, store atmospherics and store theatrics on purchase intention at The Body Shop Galaxy
Mall Surabaya.
This study uses multiple linear regression method. Sampling technique in this study using purposive
sampling. This study used a sample of 100 respondents. Characteristics of the sample to know and understand've
been on The Body Shop Galaxy Mall Surabaya.The results showed that store image positive effect on purchase
intention. Store atmospherics positive effect on purchase intention. Store Theatrics positive effect on purchase
intention.
oai:ojs.jurnal.wima.ac.id:article/336
2013-09-14T05:17:08Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/336
2013-09-14T05:17:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 4 (2012)
MEMBANGUN DIFERENSIASI PADA RITEL TRADISIONAL
MELISA, .
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/336
en
The quantity of modern market is increased and ready to replace traditional market. The minus point of traditional market make the market to be forgot by the customer. The added point of modern market, like opening hours, pleasure, and location that make customer like it. Differentiation strategy at traditional market caused internet is visited by consumers. One of the differentiation strategy at traditional market is supply the handmade products which give the high value for consumer. The promotion support can build positive image about the traditional market so the consumer have positive image about the traditional market.
oai:ojs.jurnal.wima.ac.id:article/757
2016-03-15T09:35:00Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/757
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Pengaruh mekanisme corporate governance terhadap kinerja keuangan dengan manajemen laba sebagai variabel intervening
Setiawan, Markus Hendra
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/757
en
This study had a purpose to determine effect of corporate governance mechanisms on financial performance through earnings management as intervening variable. This study took sample from manufacturing company listed on Indonesia Stock Exchange (IDX) during period 2009 to 2012. After do the selection process based on sampling criteria we got 38 companies that used in this research. In the first hypotheses we examined four variables of corporate governance mechanism towards earnings management. The results of data analysis showed that only managerial ownership variable had significant effect on earnings management actions, while institutional ownership, proportion of board independent, and the board size had no significant effect.
On the second hypotheses we examined direct effect of earnings management toward financial performance. The results showed that earnings management had negative impact on financial performance but not significant. The third hypotheses examined effects of earnings management as intervening variable in the relationship between corporate governance mechanism and financial performance. The results showed that institutional ownership and board size had no significant effect on financial performance through earnings management. While managerial ownership and proportion of board independent had significant effect on financial performance through earnings management.
oai:ojs.jurnal.wima.ac.id:article/341
2013-09-14T05:23:10Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/341
2013-09-14T05:23:10Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 3 (2012)
IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM ONLINE SHOPPING
LOEKAMTO, ANDRY
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/341
en
Technology Acceptance Model or commonly called the Technology Acceptance Model (TAM) is used to predict user acceptance of new technologies. As technology has developed rapidly, the Internet world also experienced the development and application of TAM in internet business start walking
Online shopping or online shop via the internet is the process of purchasing goods or services from those who sell over the internet. Applications implementation of TAM in Online Shopping is influenced by the experience of using the Internet will impact the ease and provide benefits to users, which directly affects the willingness of Internet users to buy goods from online stores.
oai:ojs.jurnal.wima.ac.id:article/346
2013-09-14T05:27:53Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/346
2013-09-14T05:27:53Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 3 (2012)
PEMANFAATAN GAYA HIDUP PRIA METROSEKSUAL UNTUK EFEKTIVITAS STRATEGI PERIKLANAN
S, HANI VALENTINA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/346
en
This paper aims to examine the use of life-style metrosexual man for the effectiveness of advertising strategies. Advertising strategy is a strategy where the company achieve its advertising goals. Advertising strategy consists of two elements that create advertising messages and the selection of appropriate media. Two elements are essential in order to achieve advertising effectiveness.
One step in the implementation of the advertising message is showcasing lifestyle. The use of advertisements with the theme of metrosexual men's lifestyle can be used by businesses to market both products and services segment devoted to the man, who initially only to a segment of women only. Businesses can take advantage of famous male celebrities the right to advertising their products and services, which is expected to increase sales.
oai:ojs.jurnal.wima.ac.id:article/762
2016-03-15T09:35:00Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/762
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Pengaruh kreativitas iklan, kualitas pesan iklan, dan daya tarik iklan terhadap sikap pada merek melalui efektivitas iklan pada iklan merek “X” di Surabaya
Widowati, Theresia Intan
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/762
en
In the midst of intense competition in the business world, companies are required to have a competitive advantage in order to compete with other companies in the global business. One of the many ways that companies can do to attract customers is through advertising. The sole purpose of advertising is to introduce a product or service to consumers resulting in increasing of awareness and then to influence or change the attitudes of consumers to a change in behavior as a company want. The challenge is in the how to design an ad that is unique, creative, and attractive so that it could be effective. In this case, a brand named “X” is no exception in doing a good advertising campaign using television and print media. This study will analyze the influence of advertising creativity, quality advertising messages, and advertising attractiveness against brand attitudes through advertising effectiveness. This study will be using SEM (Structural Equation Modeling) analysis by AMOS software. The selected population is the people of Surabaya with criteria aged over 18 years old, watched or seen brand “X”’s commercial series, and is a consumer of the “X” products. The samples picked are 120 respondents by using convenience sampling method. The results showed that while advertising creativity is not proven significant to advertising effectiveness, the quality advertising messages and advertising attractiveness do significantly influence the advertising effectiveness. The advertising effectiveness is also shown to have a significant influence to the brand attitudes.
oai:ojs.jurnal.wima.ac.id:article/351
2013-09-14T05:33:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/351
2013-09-14T05:33:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 2 (2012)
PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIORS DENGAN KEPUASAN KERJA SEBAGAI MEDIATOR PADA EVENT ORGANIZER DI SURABAYA
Irawan, Andy
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/351
en
This study aims to identify the influence of individual characteristics and job characteristics on job satisfaction and job satisfaction influences on organizational citizenship behaviors and job satisfaction in the ability to identify the mediating influence of job characteristics on organizational citizenship behaviors.Design used in this study is causal design. Exogenous variables in this study are individual characteristics and job characteristics whereas endogenous variables are job satisfaction and organizational citizenship behaviors. Sample number of 150 samples, but there are 3 of respondents had outliers so the number of samples for further research are 147 respondents. Data analysis techniques using strucutural equation model.
The findings in this study suggests that individual characteristics and job characteristics proved to have a significant effect on job satisfaction. Job satisfaction is a significant effect on organizational citizenship behaviors and job satisfaction shown to mediate the effect of job characteristics on organizational citizenship behaviors.
oai:ojs.jurnal.wima.ac.id:article/1775
2018-09-21T06:58:08Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/1775
2018-09-21T06:58:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 6, No 1 (2017); 58-71
Pengaruh Perceived Risk Dan E-Service Quality Terhadap Customer Loyalty Dengan Switching Cost Sebagai Variabel Mediasi Di Zalora
Utami, Abigail Setyo; Unika Widya Mandala Surabaya
Ellitan, Lena; Unika Widya Mandala Surabaya
Supriharyanti, Elisabeth; Unika Widya Mandala Surabaya
2018-09-21 08:58:04
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/1775
en
People in the current era tend to use technology to fullfil their needs in shopping. From that it raises, the number one of online retailers use it to open an online stores. There are many cases of fround an uncomfortable service in the online shop, it makes people more worried to shopping.
This research is intend to know the effect of perceived risk and e-service quality to customer loyalty through switching cost. In this research, the four variable are analyzed using SEM analysis through SEM asumption test with Lisrel program. The population of this research is all of people who have shopping in Zalora and the number of samples of this research is 150 respondend who spread around Surabaya. The object of this research is Zalora online stores. The technique used in this research is Non Probability Sampling technique with incidental method. The result of this research show that switching cost can mediated e-service quality in customer loyalty.
oai:ojs.jurnal.wima.ac.id:article/452
2013-12-09T12:28:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/452
2013-12-09T12:28:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 1 (2013)
PENGARUH GAYA KEPEMIMPINAN INITIATING STRUCTURE TERHADAP ORGANIZATIONAL COMMITMENT MELALUI ROLE STRESS DI PT.COCA-COLA BOTTLING INDONESIA JAWA TIMUR DI RUNGKUT SURABAYA
YOBEE, MAGDALENA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/452
en
The purpose of this study was to examine the leadership style of initiating structure to Organizational
Commitment with Role Stress in PT. Coca-Cola Bottling Indonesia Jawa Timur di Rungkut Surabaya.The study
involved 150 respondents. The sampling technique used purposive sampling method. using SEM analysis (Structural
Equation Modeling). Results showed that initiating structure leadership style influence on Organizational
Commitment, Role Stress effect on Organizational Commitment, initiating structure leadership style influence on
Role Stress and Role Stress as an mediator variable in initiating structure leadership style influence on
Organizational Commitment.
oai:ojs.jurnal.wima.ac.id:article/1780
2018-09-21T07:51:08Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/1780
2018-09-21T07:51:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 6, No 2 (2017); 131-147
Pengaruh Perceived Value Dan E-Service Quality Terhadap Customer Behavioral Intention Melalui Customer Satisfaction Pada Pengguna Gojek Di Surabaya
Indrata, Stella Lucia; Unika Widya Mandala Surabaya
Susanti, Christina Esti; Unika Widya Mandala Surabaya
Kristanti, Maria Mia; Unika Widya Mandala Surabaya
2018-09-21 09:51:03
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/1780
en
Pada era modern ini, beberapa perusahaan mengadopsi E-Service Quality karena saat ini pelanggan lebih memilih layanan yang cepat diakses dimanapun dan kapanpun berada sehingga hal tersebut menambah fungsi utama dari sebuah produk. Oleh karena itu perusahaan harus dapat memenuhi kebutuhan pelanggan untuk memberikan kepuasan pelanggan terhadap suatu perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh antara Perceived Value dan E-Service Quality terhadap Customer Behavioral Intention melalui Customer Satisfaction pada pelanggan Pengguna di Surabaya. Penelitian ini menggunakan penelitian kausal. Teknik pengambilan sampel menggunakan sampel random sampling dengan cara purposive sampling. Sampel yang digunakan sebesar 150 responden pengguna Gojek di Surabaya. Alat pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data yang digunakan adalah Structural Equation Model dengan menggunakan program LISREL. Hasil penelitian ini menyatakan bahwa Perceived Value berpengaruh secara signifikan terhadap Customer Satisfaction, E-Service Quality berpengaruh secara signifikan terhadap Customer Satisfaction, Customer Satisfaction berpengaruh secara signifikan terhadap Customer Behavioral Intention, Perceived Value tidak berpengaruh secara signifikan terhadap Customer Behavior Intention, dan E-Service Quality berpangaruh secara signifikan terhadap Customer Behavioral Intentions
oai:ojs.jurnal.wima.ac.id:article/457
2013-12-09T12:28:46Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/457
2013-12-09T12:28:46Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 1 (2013)
STRATEGI PENGEMBANGAN PRIVATE LABEL DALAM BISNIS RITEL
MULYONO, PATRISIA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/457
en
Changes in an uncertain business environment, realize the business establish appropriate retail strategy to
achieve corporate objectives. Private Brand is one of the strategies used by retailers today to compete among other
retailers and retain customers. Private brand is a brand owned by the retailer. Where retailers have products with the
brand of the retailer itself.
Brand is one of the factors that influence consumer purchasing decisions so that retailers should be able to do
private brand development strategy appropriately. Retailers need to be more creative and innovative in developing
private brand to attract customers and differentiate their products from the competition. So from the uniqueness of the
private brand different from competitors can lead to customer loyalty in the retailer. The existence of private brand
products retailer may increase the variety of products offered to consumers.
Private brand development strategy in the retail business to see that retailers should be able to consider the use
of the private brand. Retailers also need to develop a branding strategy and pricing strategy private private brand
because the brand is one of the factors influence the purchase decisions of consumers and the retail market
development in Indonesia, Indonesian consumers are price-sensitive market potential for the development of the brand.
So it can be seen that the private brand has a bright prospect.
oai:ojs.jurnal.wima.ac.id:article/462
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/462
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
STRATEGI PELAKU BISNIS RITEL DALAM MENGEMBANGKAN PRODUK PRIVATE LABEL
LIEM, RENDY NOVANDA SUMANTO
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/462
en
This discussion paper aims to provide an understanding of the retail business strategy in the development of
private label. It is a subject that objectives are being achieved is the development of private label to build brand image
and strategy of the retail businesses in developing private label.Can be developed by the private label retail businesses
by leveraging the power of the brand image held. Ability to develop private label will bring in the ability to extend the
product to be offered to consumers so that the opportunity to build a brand image. Retail business person should choose
the right strategy, in order to successfully achieve the goals of private label development. The selection of the right
product to be developed in private label sales is important, because not all products can be sold with private label.
Another thing to consider is the ability to create customer satisfaction and create competitive advantage, because it can
increase positive brand image to attract consumers to products with private label sales.
oai:ojs.jurnal.wima.ac.id:article/59
2012-12-12T09:16:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/59
2012-12-12T09:16:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012); 19-25
PENGARUH STORE IMAGE, PRODUCT SIGNATURENESS, DAN QUALITY VARIATION TERHADAP REPURCHASE INTENTION PRODU PRIVATE LABEL MELALUI QUALITY PERCEPTION DI CARREFOUR SURABAYA
., ANITA
2012-01-01 00:00:00
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/59
en
This study aims to determine the effect of store image, product signatureness, and quality variation of repurchase intention through quality private label products in Carrefour Surabaya perception. This study uses analysis of Structural Equation Models, and methods used in this study is a survey directly to customers by distributing questionnaires Carrefour.
The results of this study indicate that a significant influence Store Image Quality Perception of private label products, Product Signatureness have a significant effect on Quality Perception private label products, Quality Variation have a significant impact on Quality Perception private label products, Quality Perception have a significant effect on Repurchase Intention products private label, Image Store have a significant effect on Repurchase Intention private label products, Product Signatureness have a significant effect on Repurchase Intention private label products, and Quality Variation does not significantly influence to the Repurchase Intention private label products. Therefore, the Carrefour is expected to be able to improve the quality of merchandise in the future that will improve the image of the store (store image), thus making more and more customers interested in Carrefour's private label products.
oai:ojs.jurnal.wima.ac.id:article/64
2012-12-12T09:16:35Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/64
2012-12-12T09:16:35Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012); 46-50
PENGARUH PERCEIVED RISK DAN CUSTOMER SATISFACTION TERHADAP PURCHASE INTENTION DAN INTENTION TO REVISIT PADA GRAMEDIA ONLINE SURABAYA
JULIANTO, STEVEN
2012-01-01 00:00:00
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/64
en
Along with the development of the internet rapidly increasing, thus causing Retail Companies have to follow it. One of the Retail Companies that follow the development of the Internet a Gramedia Book Store, which makes online sites, namely Gramedia Online.com. Along with that, the advent of these online sites will also lead to consumer perceptions of the risks of online site so that these risks will bean effect on consumer purchase intention and intention to visit again at the online site, and besides that, it is necessary also to pay attention to customer satisfaction.
The purpose of this study was to determine the effect of Perceived Risk and Customer Satisfaction against Purchase Intention and Intention to Revisit the Gramedia Online Surabaya. Techniques used in the study sampling this is a non-probability sampling. Mean while, the analysis technique used is to use them method of Structural Equation Modeling (SEM) with LISREL 8.70 program. The results showed that there were negative effects of Perceived Risk on Purchase Intention and Intention to Revisit. As for Customer Satisfaction positive effect on Purchase Intention and Intention to Revisit.
oai:ojs.jurnal.wima.ac.id:article/467
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/467
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
ANALISIS FAKTOR INTERNAL DAN EKTERNAL PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA
ROSY T.W., M. THERESIA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/467
en
Every company should be able to survive by increasing the company’s profits and increase shareholder
wealth so as to increase the firm value. Based on previous research there are two factors that affect the firm value
internal and external factors. In this study the internal factors are profitability, dividend policy and debt. The
external factors are market growth and the inflation rate.
The population of this study is manufacturing listed on the stock exchange in 2009 until 2011 with a total
sample of 29 manufacturing companies those obtained from www.idx.co.id. To answer the research problem and
hypothesis testing with a panel regression method.
The results of this study indicate that internal factors consisting of dividend policy and debt have a positive
significant effect on the firm value but profitability have no effect on the firm value. The external factor consisting
of inflation rate have a negative significant effect on the firm value but market growth have no effect on the firm
value.
oai:ojs.jurnal.wima.ac.id:article/311
2013-09-13T14:30:17Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/311
2013-09-13T14:30:17Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 6 (2012)
PENGARUH IKLAN TERHADAP NIAT BELI KONSUMEN MELALUI CITRA MEREK DAN SIKAP PADA MINUMAN ISOTONIC MIZONE DI SURABAYA
Tanoni, Romy Victor
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/311
en
This study aims to determine the effect of Advertisement toward Purchase Intention through Brand Image and Attitude of Mizone Isotonic Drinks in Surabaya.
The sampling technique used in this study was purposive sampling, where the sample was selected based on certain criteria that respondents residing in Surabaya, at least 17 years old, had saw the ad, bought and used a Mizone Isotonic drinks. The samples used in this study of 150 respondents. The data analysis techniques in this study used SEM (Structural Equation Modeling) and data processed using the program LISREL to analyze influence advertisement toward purchase intention through brand image and attitude.
The results of this study indicate that there is a positive influence of advertisement to brand image, there is the influence advertisement to attitude, there is the influence brand image to attitude, there is the influence attitude to purchase intention, advertisement there is the influence to purchase intention through brand image and attitude
oai:ojs.jurnal.wima.ac.id:article/472
2013-12-09T13:02:40Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/472
2013-12-09T13:02:40Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 2 (2013)
PENGARUH JOB ENRICHMENT TERHADAP MOTIVASI, KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL PADA PT. NUTRIFOOD INDONESIA SURABAYA
Ongkowidjojo, Andreas
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/472
en
Motivation can be improved through various ways, among others is how to give job enrichment on his
employees. Job enrichment could also improve satisfaction and commitment to the company. By giving enough
responsibility on employees, the employees will feel more satisfied because his work gained recognition. Job
enrichment gave some advantage as more employees feel satisfied customers are satisfied with the ministry,
reduce employment, employee beyond capacity and reducing the errors committed employees. reduce the work
of employees who exceed the capacity, and reduce employee error. This research aims to examine the influence
of job's of motivation, job satisfaction and organizational commitment on employee PT. Nutrifood Indonesia
Surabaya.
In this research that is worn is research conclusive in the study of experimental or causal research. The
sampling techniques used is non probability of sampling. A kind of methods used is purposive of sampling. The
sample used amounted to 106 employees of PT. Nutrifood Indonesia Surabaya. Data collected by using a
questionnaire. Analytical techniques used are simple linear regression analysis with the help of the program
SPSS. The results of this analysis indicate that the job's influence positively and significantly to employee
motivation, job satisfaction and organizational commitment.
oai:ojs.jurnal.wima.ac.id:article/316
2013-09-13T14:35:52Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/316
2013-09-13T14:35:52Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 6 (2012)
KOPERASI SETIA BHAKTI WANITA DAN PROMOSI ONLINE SHOPPING E-KOPWAN DI SURABAYA
Susanti, Ririen
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/316
en
Promotion is the most important part of process introduction of a product or service to the target consumers. The distinctive techniques in a promotion, among others can use some methods such as advertising and non-personal communication. Using these methods must also consider the design of promotional appearances. All these are done in order to get sympathy from consumers when looking at toward those promotions.
These observations were performed at the ‘Setia Bhakti Wanita Cooperate Surabaya’ especially placed on the department of E-Kopwan. This department focuses on informational technology (IT) about that cooperate. The main problem was taken from the department is the promotion of online shopping; where ordering of the results of advertising is less effective because the evidence produced is only eleven (11) transactions through E-Kopwan.
The observation results from the study of this business practices are expected to help E-Kopwan, members and non-members of FKJU (Communications Network Enterprises Forum) as a supplier in order to become more effective in running their businesses. Where it will also help the government to promote local products derived from UMKM or MSME (Micro, Small and Medium Enterprises) to the public in order to increase revenue in Indonesia.
oai:ojs.jurnal.wima.ac.id:article/477
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/477
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
PENGARUH SERVICE QUALITY DAN CORPORATE BRAND IMAGE TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA BANK MANDIRI SURABAYA
PURNAMA, HANS
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/477
en
Reasearch objective is to test and analize influence Service Quality dan Corporate Brand Image in Bank
Mandiri Surabaya to Customer Satisfaction and Customer Loyalty. The benafit of this reasearch is to provice
suggestion to Bank Mandiri Surabaya to improve their performace and give the best quality for customer. The variable
of study is Service Quality, Corporate Brand Image, Customer Satisfaction, Customer Loyalty. The reasearch us
Structural Equation Modelling as analysis technique.
The finding in this study shows that Corporate Brand Image and Customer Satisfaction doesn’t have any
significant affect. The other relationship which is Service Quality and Customer Satisfaction show no significant affect.
In this reasearch the variable which show significant relationship is Corporate Brand Image and Service Quality . The
other one is Customer Satisfaction and Customer Loyalty.
oai:ojs.jurnal.wima.ac.id:article/322
2013-09-14T05:02:00Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/322
2013-09-14T05:02:00Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 5 (2012)
PENERAPAN TUJUH DIMENSI PEMASARAN DALAM ENTREPRENEUR MARKETING DI INDONESIA
AMIRUDIN, ROBBY EMMANUEL
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/322
en
Entrepreneurs are marketing functions of the organization and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders, and are characterized by innovation, proactive risk taking, and may be done without the current resource controlled. Marketing entrepreneurs have seven dimensions such as innovativeness, proactiveness, opportunity focus, resource leveraging, calculated risk taking, customer intensity and value creation. This paper aims to discuss the implementation of the seven dimensions of marketing in entrepreneur marketing in Indonesia by using examples and discussion of the perfume Bask and Boutique Hotel.
The results of this paper is in terms of entrepreneur marketing concepts and techniques can be a solution for marketers to persuade, acquire and retain customers. Entrepreneur marketing can also adjust the dynamic change of environment
oai:ojs.jurnal.wima.ac.id:article/482
2013-12-09T13:39:48Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/482
2013-12-09T13:39:48Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 3 (2013)
Pengaruh Experiental Marketing terhadap Repurchase Intention melalui Experiental Value pada Maskapai Penerbangan Garuda di Indonesia
Kusuma, Andrey Adhy
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/482
en
Experiential marketing is the core element for delivering and creating value for
customers through marketing approach. It could help to create sustainable growth and
excellence to promote business. The research aims to know the influence of experiential
marketing, experiential value and purchase intention on Garuda Indonesia flight service in
Surabaya.
In this study used is the conclusive research on the study of experimental or causal
research. Sampling-taking techniques used are non probability sampling. The type of method
used is the purposive sampling. The sample used was 200 people consumers of Garuda
Indonesia in Surabaya. Data were collected using a questionnaire. The technique used is the
analysis of structural equation modeling with Lisrel program assistance. The results of this
analysis indicate that the experiential marketing effect directly against the experiential value
and purchase intention. In addition, the study found that the relationship between
experiential marketing and purchase intention, can be strengthened by mediator experiential
value. Ultimately experiential value found also have influence on the purchase intention
oai:ojs.jurnal.wima.ac.id:article/487
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/487
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
PENGARUH PERSEPSI NILAI PELANGGAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN HYPERMART PAKUWON TRADE CENTER DI SURABAYA
Widjojo, Paulus Ongko
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/487
en
Number of retail business will increase the competition for free, so that with the level of competition that is free
of these retailers are currently required to create an advantage which in the end creates an attitude of loyalty from
consumers against retail business. One of the retail business in Surabaya is Hypermart PTC. Consumer loyalty can be
increased by the presence of a high value customer perception and satisfaction increased.
The purpose of this study was to examine the influence of perceptions of the value of a customer and consumer
satisfaction to the consumer loyalty Hypermart PTC in Surabaya. Sampling-taking techniques used are non probability
sampling. The sample used was 150 people consumer Hypermart PTC in Surabaya. Analytical techniques used was
multiple linear regression analysis with the help of the program SPSS.
The results of this analysis indicate that the perception of the value of a customer and consumer satisfaction
influence positive and significantly to consumer loyalty Hypermart PTC in Surabaya.
oai:ojs.jurnal.wima.ac.id:article/327
2013-09-14T05:07:25Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/327
2013-09-14T05:07:25Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 5 (2012)
FORMULASI STRATEGI PEMASARAN UNIT GRIYA TAMU PADA KOPERASI WANITA DI SURABAYA
THE, GRENOL FINSEN
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/327
en
This research was conducted on the services of homestay in Guest House Women Cooperation. This research purpose to find out the marketing strategy formulation Guest House Women Cooperation in Surabaya. This research used the qualitative approach, data is collected in the form of a description of the process. The data collecting techniques used in this research is the interview, observation, and the Balanced Scorecard. The Data collected in the analysis based on the strenght, weakness, opportunities, and threats (SWOT) of product, price, place, and promotion (four P’s) Guest House. The results of the analysis are obtained in the form of the creation of a special promotions every month, forming an interesting programs, increased promotional budgets that needs to be increased, establishing a good relation with consumers as well as with other companies, try to do direct marketing and public relation, and form an attractive advertising. Based on the results of the research then can suggested product strategy recommendations to make packaging products, price strategy recommendations to create a discount price based on months, place strategy recommendations to create a relationship with the Agency, and promotion strategy recommendations to create a sales promotion.
oai:ojs.jurnal.wima.ac.id:article/492
2013-12-09T14:48:22Z
KAMMA:ART
v2
http://journal.wima.ac.id/index.php/KAMMA/article/view/492
2013-12-09T14:48:22Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 2, No 4 (2013)
INFLUENCE OFSERVICEQUALITY, PRODUCT QUALITY THROUGHCUSTOMERSATISFACTION OFCUSTOMERLOYALTY IN JAMOO RESTAURANT SURABAYA
WIJAYA, IRWAN
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/492
en
The purposed of this studyis to examine the effect of service quality, product quality through customer
satisfaction to customer loyalty in Jamoo restaurant in Surabaya. In this study two independent variables
assessed to measure customer satisfaction and loyalty as the dependent variable. This study uses SEM analysis
to analyze service quality, product quality through customer satisfaction to customer loyalty. While the
sampling technique in this study using purposive sampling method, so that the sample used in this study were
150 respondents. The conclusion of this study is that ssignificant effect on service quality and customer
satisfaction, while product quality have no significant effect on customer satisfaction, customer satisfaction
have significant effect on customer loyalty. Service quality through customer satisfaction can affect customer
loyalty. Product quality through customer satisfaction can affect customer loyalty.
oai:ojs.jurnal.wima.ac.id:article/332
2013-09-14T05:13:56Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/332
2013-09-14T05:13:56Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 4 (2012)
ANTESEDEN LOYALITAS KONSUMEN PADA PELANGGAN MATAHARI DEPARTMENT STORE SURABAYA
ROSTANTI, EVA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/332
en
Seiring dengan perkembangan jaman, pada saat ini bisnis ritel tidak lagi di kelola secara tradisional melainkan dengan cara modern. Persaingan yang ketat di bisnis ritel tidak terlepas dari semakin menjamurnya pusat-pusat perbelanjaan seperti Department Store. Dengan banyaknya Department Store yang menjual berbagai macam produk yang sama, peritel harus mampu mempunyai daya saing untuk dapat meningkatkan loyalitas pelanggan.
Banyaknya faktor-faktor dan tahapan-tahapan yang membentuk loyalitas konsumen menjadikan anteseden merupakan salah satu hal yang layak untuk diteliti. Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel-variabel anteseden terhadap loyalitas konsumen pada pelanggan Department Store.
Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada para responden. Sampel yang digunakan dalam penelitian ini adalah sebanyak 100 orang responden dengan teknik pengambilan sampel yaitu purposive sampling, dengan menggunakan teknik analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa variabel-variabel anteseden loyalitas konsumen seperti kepuasan konsumen, kepercayaan konsumen, komitmen psikologis, membership, persepsi nilai, kualitas produk, persepsi keadilan, switching cost dan reputasi perusahaan mempengaruhi loyalitas seorang konsumen dalam berbelanja di Department Store.
oai:ojs.jurnal.wima.ac.id:article/753
2016-03-15T09:35:00Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/753
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Pengaruh aktivitas promosi terhadap minat pembelian ulang dengan loyalitas merk sebagai variabel moderasi pada smartphone Samsung di Surabaya
Tedjo, Andrew Gunawan
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/753
en
The purpose of this research is to identify the impact of promotion activities include: advertising, sales promotion, personal selling, and publicity toward repurchase intention for Samsung smartphone. This research is identify the moderated effect of brand loyalty on the influenced of advertising, sales promotion, personal selling, and publicity toward repurchase intention for Samsung smartphone. The number of samples are: 100 samples. Data analysis technique by moderating regression using SPSS program.
The result showing that the promotion activities include: advertising, sales promotion, personal selling, and publicity influence repurchase intention for Samsung smartphone. Brand loyalty is the moderating variable of the relationship among advertising, sales promotion, personal selling, and publicity toward repurchase intention for Samsung smartphone. Brand loyalty is the pure moderating variable, so it is not the independent variable for the relationship of advertising, sales promotion, personal selling, and publicity toward repurchase intention for Samsung smartphone.
oai:ojs.jurnal.wima.ac.id:article/337
2013-09-14T05:18:04Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/337
2013-09-14T05:18:04Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 4 (2012)
MENINGKATKAN PERILAKU POSITIF DALAM BELANJA MELALUI PHYSICAL DESIGN PADA PUSAT PERBELANJAAN
RAMSEY, RIONA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/337
en
The number of shopping centers and a growing number of them competing to be visited by consumers. These products are sold in many shopping centers have much in common so that other necessary measures so that consumers are interested in visiting. One way to do this is to design a mall or shopping center with a good design. When visiting a mall there is the desire of consumers for so refreshing beauty of the physical design of shopping centers could provide a boost for consumers to visit.
oai:ojs.jurnal.wima.ac.id:article/758
2016-03-15T09:35:00Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/758
2016-03-15T09:35:00Z
Kajian Ilmiah Mahasiswa Manajemen
2015
Analisis titik impas keuangan sebagai penentu harga dasar proyek konstruksi cme (civil, mechanical and electrical) atas pembangunan infrastruktur menara telekomunikasi area Jawa Timur (Studi pada perusahaan konstruksi)
Vinanti, Siona
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/758
en
The main purpose the establishment of a construction company to benefit so that it requires that management has a clear business development orientation. To achieve maximum profit necessary management capabilities to be able to analyze the feasibility of the project to determine the base price of the project so as to win the tender and competing with similar companies. The basic price of projects is an important element in the management of projects costs, in determining the base price of projects required a financial break-even point analysis.
This study uses a case study on the construction company PT Muara Karya and the method using expost facto approach. The results of the analysis states that the calculation of the projects contract in 2008-2010 and in 2013 had reached a financial break-even point, while the contract in 2011-2012 is not reached financial breakeven point so that the company does not make a profit and losing.
oai:ojs.jurnal.wima.ac.id:article/342
2013-09-14T05:24:08Z
KAMMA:ART
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http://journal.wima.ac.id/index.php/KAMMA/article/view/342
2013-09-14T05:24:08Z
Kajian Ilmiah Mahasiswa Manajemen
Vol 1, No 3 (2012)
PERAN PREVENTION OFFICER DALAM PENGURANGAN BIAYA PADA BISNIS ECERAN
PURNOMO, CHRISTIEN AULIA
url:http://journal.wima.ac.id/index.php/KAMMA/article/view/342
en
In variety of business can’t be separated from the loss. Including retail business. Many retailers suffered losses due to various factors. In many cases retail business could be loss, either criminal or non criminal causes doing by internal or external person/ organization. The losses could make a higher in operational cost for retailer. The knowledge of risk management could so useful for retailer. Finally retailer could make efficiency in operational cost and increase the profit otherwise can press it down the crime in competition of the retailer. The crime anticipation can prevented by prevention officer program.
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