STRATEGI PELAKU BISNIS RITEL DALAM MENGEMBANGKAN PRODUK PRIVATE LABEL

Abstract

This discussion paper aims to provide an understanding of the retail business strategy in the development of
private label. It is a subject that objectives are being achieved is the development of private label to build brand image
and strategy of the retail businesses in developing private label.Can be developed by the private label retail businesses
by leveraging the power of the brand image held. Ability to develop private label will bring in the ability to extend the
product to be offered to consumers so that the opportunity to build a brand image. Retail business person should choose
the right strategy, in order to successfully achieve the goals of private label development. The selection of the right
product to be developed in private label sales is important, because not all products can be sold with private label.
Another thing to consider is the ability to create customer satisfaction and create competitive advantage, because it can
increase positive brand image to attract consumers to products with private label sales.

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