Editors
- Mrs. Yulika Rosita Agrippina, Universitas Katolik Widya Mandala Surabaya
- Mr. Robertus Sigit
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Keywords
Behavioral loyalty
Brand Experience
Brand Image
Brand Trust
Brand love
Customer Satisfaction
Customer loyalty
Customer satisfaction
Experiential marketing
Experiential value
Organizational Citizenship Behavior
Purchase Intention
Repurchase Intention
Service Quality
Social Media Marketing
Work Motivation
bank
dukungan organisasional
kinerja karyawan
kualitas layanan, citra merek, kepercayaan pelanggan, kepuasan pelanggan, loyalitas pelanggan
purchase intention
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