Issue Title
Vol 11, No 2 (2022) PENGARUH COMPANY IMAGE DAN SERVICE QUALITY TERHADAP BRAND LOYALTY MELALUI CUSTOMER SATISFACTION PADA JASA PENGIRIMAN J&T EXPRESS DI KOTA SURABAYA Abstract
Yohanes Toehartono, Ninuk Muljani, Antonius Janwellyantony Putro
Vol 12, No 1 (2023) PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH DI SURABAYA Abstract  PDF
Elisabeth Veronique Dendeng, Lena Ellitan, Yuliasti Ika Handayani
Vol 11, No 2 (2022) PENGARUH GREEN ADVERTISING, DAN GREEN BRAND IMAGE TERHADAP GREEN AWARENESS DAN GREEN PURCHASE INTENTION PADA PRODUK RUNA BEAUTY DI INDONESIA Abstract
Irvan Adha Alamsyah, Maria Mia, Monica Adjeng Erwita
Vol 11, No 1 (2022) PENGARUH BRAND IMAGE, SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA GOJEK DI SURABAYA Abstract  PDF
Katarina Shinta Dwi Cahyani, Ninuk Muljani, Robertus Sigit Haribowo Lukito
Vol 12, No 1 (2023) PENGARUH GREEN PRODUCT INNOVATION DAN GREEN MARKETING TERHADAP BRAND IMAGE DALAM PURCHASE DECISION PRODUK AVOSKIN PADA KONSUMEN DI SURABAYA Abstract  PDF
Theresia Andrea Nauvalin Rinaldi Putri, Tuty Lindawati, Yuliasti Ika Handayani
Vol 11, No 1 (2022) PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA SCARLETT- WHITENING DI SURABAYA Abstract
Teresa Adriana, Lena Ellitan, Robertus Sigit Haribowo Lukito
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