PENGARUH BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE SEBAGAI MEDIASI PADA MOBIL MEREK TOYOTA KIJANG INNOVA DI SURABAYA | FENDY | Jurnal Ilmiah Mahasiswa Manajemen

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Keywords Brand Experience Brand Image Brand Trust, Product Quality, Brand Loyalty, Brand Image Customer Satisfaction Green Advertising, Green Brand Image, Green awareness, Green Purchase Intention Green Product Innovation, Green Marketing, Brand Image, Purchase Decision Inflation Organizational Citizenship Behavior Organizational Commitment, Organizational Culture, Employee Performance Self-efficacy, Kinerja Work From Home, Kepuasan Kerja Service Quality Social Media Advertising Customer Experience Customer Trust Purchase Intention Social media advertising features Work Motivation brand engagement customer experience, service quality, customer satisfaction, customer satisfaction exchange rate interest rate purchase intention social media marketing, brand equity, brand engagement, customer bonding, purchase intention stock return

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PENGARUH BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE SEBAGAI MEDIASI PADA MOBIL MEREK TOYOTA KIJANG INNOVA DI SURABAYA

. FENDY

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DOI: https://doi.org/10.33508/jumma.v2i4.412

ISSN: 2303-162X

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