DAMPAK BIAS KEUANGAN TERHADAP PERTIMBANGAN INVESTASI SAHAM PADA GENERASI MILENIAL

Natanael Kevin Wijaya, Cicilia Erna Susilawati, Gesti Memarista

Abstract


Pasar modal mendorong pertumbuhan ekonomi di Indonesia. Investasi saham menjadi pilihan dari masyarakat untuk mensejahterahkan kehidupan, namun seringkali ada beberapa bias irasional yang akan mempengaruhi keputsuan investor. Penelitian ini bertujuan untuk mengetahui dampak bias keuangan terhadap pertimbangan investasi saham pada generasi milenial, seperti anchoring bias, representativeness, availability bias dan overconfidence di Surabaya. Penelitian ini menggunakan kriteria seorang investor yang berkategori milenial yakni berusia 26-42 tahun dan baru mulai berinvestasi di Surabaya. Data diperoleh dari kuesioner online yakni 161 responden. Kemudian, data diolah dengan teknik analisis SEM dengan SMART PLS. Hasil penelitian ini menunjukkan bahwa bias keuangan seperti anchoring bias, representativeness, dan overconfidence berpengaruh positif dan signifikan terhadap pertimbangan investasi. Sedangkan availability bias tidak berpengaruh signifikan terhadap keputusan investasi. Dengan demikian seorang investor milenial harus lebih berhati - hati kembali dalam melakukan pertimbangan sebelum melakukan keputusan investasi.


Keywords


Bias keuangan; pertimbangan keputusan investasi; generasi milenial

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DOI: https://doi.org/10.33508/jumma.v12i2.4977

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