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Ignatius Harjanto

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Keywords Early Childhood teachers, readiness and involvement, online learning English vocabulary, Quizlet, students’ attitudes ICT, ICT literacy, TPACK, English teaching, generation Z Intelligence Quotient (IQ), Emotional Quotient (EQ), Spiritual Quotient (SQ), Speaking Proficiency, Indonesian Adults. Speaking, Textbook, Content Feasibility causal-comparative cloze technique distance learning, early childhood, early childhood education teacher eleventh graders higher-order thinking intermediate listening junior high school language learning strategies, high achievers, low achievers online learning reading ability reading comprehension questions reading proficiency self-efficacy students’ perspectives writing self-efficacy young learners, speaking, role-play
Home > No 27 (2010) > Harjanto

(Bahasa) Iklan: Memahami dan Memanfaatkannya sebagai Materi Pelajaran Bahasa

Ignatius Harjanto

Abstract


In modern life, people cannot avoid persuasion from
advertisements. Advertisers employ techniques to make claims for their
products. The advertisers promise and claim in such a way that
consumers may buy the products even when they do not really need them.
People may disagree with and question the promises and claims of
advertisements. The fact is that more consumers including students
believe promises and claims in the advertisements than those who
question them. Consumers who question the promises and claims of
advertisements argue that advertising is childish, dumb, and a bunch of
lies. This article discusses the language of advertising and how
advertisers persuade and argue. To clarify the discusion, examples of
claims used in the advertisements are given. The paper is ended with
discussion of using advertisements for language teaching materials

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DOI: https://doi.org/10.33508/mgs.v0i27.643
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Email: magister-scientiae@ukwms.ac.id

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ISSN: 2622-7959

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