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Keywords Behavioral loyalty Brand Experience Brand Image Brand Trust Brand love Customer Satisfaction Customer loyalty Customer satisfaction Experiential marketing Experiential value Organizational Citizenship Behavior Purchase Intention Repurchase Intention Service Quality Social Media Marketing Work Motivation bank dukungan organisasional kinerja karyawan kualitas layanan, citra merek, kepercayaan pelanggan, kepuasan pelanggan, loyalitas pelanggan purchase intention
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ISSN: 2303-162X