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Bias keuangan
Brand Experience
Brand Image
Celebrity Endorser
Customer Satisfaction
Kualitas Produk, Brand Image, Brand Trust, Keputusan Pembelian
Organizational Citizenship Behavior
Product Quality
Purchasing Decisions
Repurchase Intention
Service Quality
Work Motivation
brand awareness, brand image, customer trust, purchase intention
effort expectancy, perceived usefulness, information quality, social influence
exchange rate
generasi milenial
kepemimpinan transformasional
kinerja karyawan
kreativitas karyawan
pertimbangan keputusan investasi
purchase intention
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ISSN: 2303-162X