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Keywords Bias keuangan Brand Experience Brand Image Celebrity Endorser Customer Satisfaction Kualitas Produk, Brand Image, Brand Trust, Keputusan Pembelian Organizational Citizenship Behavior Product Quality Purchasing Decisions Repurchase Intention Service Quality Work Motivation brand awareness, brand image, customer trust, purchase intention effort expectancy, perceived usefulness, information quality, social influence exchange rate generasi milenial kepemimpinan transformasional kinerja karyawan kreativitas karyawan pertimbangan keputusan investasi purchase intention

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