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Keywords Brand Awareness Customer Loyalty Customer Satisfaction Customer Stisfication Experiential Marketing Impulse Buying Lifestyle Millennial generation Post-Purchase Mood Pre-Purchase Mood Purchase Decision Repurchase Intention Satisfaction Servant Leadership, Budaya Organisasi, Kinerja Service Quality Servicescape, Brand Awareness, Trust, Customer Loyalty. Social Media Marketing brand awareness brand image e-WOM purchase intention
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Home / Archives / Vol 1, No 1 (2012)

Vol 1, No 1 (2012)

DOI: https://doi.org/10.33508/jumma.v1i1

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ISSN: 2303-162X