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KHARIZA, FILIA
Koesmono, Teman, Universitas Katolik Widya Mandala Surabaya
Koesworo, Yulius
KOMANGAL, TEPY
Kristanti, Maria Mia, Universitas Katolik Widya Mandala Surabaya
KUSTANTO, FILLY
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Keywords
Brand Awareness
Brand Experience
Brand Image
Customer Loyalty
Customer Satisfaction
Customer Stisfication
Impulse Buying
Lifestyle
Millennial generation
Post-Purchase Mood
Pre-Purchase Mood
Purchase Decision
Repurchase Intention
Satisfaction
Servant Leadership, Budaya Organisasi, Kinerja
Servicescape, Brand Awareness, Trust, Customer Loyalty.
Social Media Marketing
brand awareness
brand image
e-WOM
purchase intention
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