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Issue Title
Vol 12, No 2 (2023) MEMBANGUN BRAND LOVE DAN LOYALITAS KONSUMEN: ANALISIS PENGARUH BRAND TRUST DAN BRAND EXPERIENCE PADA PENGGEMAR KOPI JANJI JIWA Abstract  PDF
Rommel Reymon C. Siahaan, Margaretha Ardhanari, Veronika Rahmawati
Vol 12, No 2 (2023) PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PADA WULING AIR EV MELALUI MEDIASI CUSTOMER TRUST. Abstract  PDF
Vegga Verado, Sri Yunan Budiarsi, Yuliasti Ika Handayani
Vol 12, No 2 (2023) PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS YANG DI MEDIASI BRAND TRUST Abstract
Hong Rendy, Antonius Jan Wellyantony Putro, Erick Teofilus Gunawan
Vol 12, No 1 (2023) PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH DI SURABAYA Abstract  PDF
Elisabeth Veronique Dendeng, Lena Ellitan, Yuliasti Ika Handayani
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