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Vol 12, No 1 (2023) PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN BRAND EQUITY, BRAND ENGAGEMENT, DAN CUSTOMER BONDING SEBAGAI MEDIATOR PADA MEDIA SOSIAL INSTAGRAM SOMETHINC Abstract  PDF
Carys Novellin Ivanka, Margaretha Ardhanari, Visi Saujaningati Kristyanto
 
Vol 12, No 1 (2023) PENGARUH FITUR IKLAN MEDIA SOSIAL TERHADAP NIAT PEMBELIAN MELALUI KETERLIBATAN MEREK PADA KFC SURABAYA Abstract  PDF
Yohanes Kurniawan Wibowo, Alpi Mawasti, Julius Runtu
 
Vol 11, No 1 (2022) THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES TO PURCHASE INTENTION Abstract  PDF
Michellia Lois Dayoh, Lydia Ari Widyarini, Yulika Rosita Agrippina
 
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