Issue Title
Vol 11, No 2 (2022) PENGARUH PRICE DAN PRODUCT QUALITY TERHADAP PURCHASE INTENTIONS KONSUMEN THE HISTORICAL Abstract
Jovita Ardelia, Veronika Rahmawati, Santho Vlennery Mettan
Vol 12, No 2 (2023) PENGARUH CELEBRITY ENDORSER, DAYA TARIK IKLAN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIE GACOAN SURABAYA DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Abstract
Erick Wynalda Yehezkiel, Lena Ellitan, Monica Adjeng Erwita
Vol 12, No 1 (2023) PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH DI SURABAYA Abstract  PDF
Elisabeth Veronique Dendeng, Lena Ellitan, Yuliasti Ika Handayani
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