Vol 13, No 2 (2024)

	PENGARUH LEADERSHIP TERHADAP EMPLOYEE CREATIVITY MELALUI INTRINSIC MOTIVATION KARYAWAN UMKM DI SURABAYA TIMUR Sonny Anggoro Sulaksono, Tuty Lindawati	PDF (Bahasa Indonesia) 81-94
	INFLUENCE OF ENVIRONMENTAL CONCERN, ECOLOGICAL KNOWLEDGE ON PURCHASE INTENTION NGELILIN PRODUCTS, WITH GENDER AS A MODERATING Veronika Rahmawati, Santho Vlennery Mettan, Janice Dea Audrey	PDF 95-107
	SOCIAL MEDIA MARKETING, PRODUCT QUALITY: MEDIASI ELECTRONIC WORD OF MOUTH BUYING DECISION WIZZMIE Kevin Ezra Tanayan, Maria Mia, Annisa Alfa Setyawan	PDF (Bahasa Indonesia) 108-117
	PENGARUH KUALITAS PRODUK, NILAI, INOVASI, DAN KEPOPULERAN DALAM KEPEMIMPINAN MEREK TERHADAP NIAT PEMBELIAN ULANG PELANGGAN PADA PASTA GIGI PEPSODENT DI SURABAYA Jason Jason, Alpi Mawasti, Julius Runtu	PDF (Bahasa Indonesia) 118-129