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Vol 11, No 2 (2022) PENGARUH COMPANY IMAGE DAN SERVICE QUALITY TERHADAP BRAND LOYALTY MELALUI CUSTOMER SATISFACTION PADA JASA PENGIRIMAN J&T EXPRESS DI KOTA SURABAYA Abstract
Yohanes Toehartono, Ninuk Muljani, Antonius Janwellyantony Putro
Vol 12, No 1 (2023) PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH DI SURABAYA Abstract  PDF
Elisabeth Veronique Dendeng, Lena Ellitan, Yuliasti Ika Handayani
Vol 12, No 1 (2023) ANALISIS PENGARUH BRAND ATTITUDE DAN BRAND QUALITY TERHADAP BRAND VALUE DAN BRAND LOYALTY PADA SMARTPHONE SAMSUNG DI SURABAYA Abstract  PDF
Julio Immanuel Rizaldy, Maria Mia Kristanti, Annisa Alfa Setyawan
Vol 11, No 1 (2022) PENGARUH BRAND IMAGE, SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA GOJEK DI SURABAYA Abstract  PDF
Katarina Shinta Dwi Cahyani, Ninuk Muljani, Robertus Sigit Haribowo Lukito
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