| Issue |
Title |
| Vol 12, No 2 (2023) |
PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PADA WULING AIR EV MELALUI MEDIASI CUSTOMER TRUST. |
Abstract
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Vegga Verado, Sri Yunan Budiarsi, Yuliasti Ika Handayani |
| Vol 11, No 2 (2022) |
PENGARUH INSTAGRAM SEBAGAI SOCIAL MEDIA ADVERTISING DAN CUSTOMER EXPERIENCE TERHADAP PURCHASE INTENTION DENGAN CUSTOMER TRUST SEBAGAI INTERVENING VARIABLE PADA PRODUK SKINCARE INNISFREE DI KOTA SURABAYA |
Abstract
|
|
Eliane Yosefina Ratag, Antonius Jan Wellyantony Putro, Gesti Memarista |
| Vol 13, No 2 (2024) |
INFLUENCE OF ENVIRONMENTAL CONCERN, ECOLOGICAL KNOWLEDGE ON PURCHASE INTENTION NGELILIN PRODUCTS, WITH GENDER AS A MODERATING |
Abstract
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|
|
Veronika Rahmawati, Santho Vlennery Mettan, Janice Dea Audrey |
| Vol 12, No 1 (2023) |
PENGARUH FITUR IKLAN MEDIA SOSIAL TERHADAP NIAT PEMBELIAN MELALUI KETERLIBATAN MEREK PADA KFC SURABAYA |
Abstract
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Yohanes Kurniawan Wibowo, Alpi Mawasti, Julius Runtu |
| Vol 11, No 2 (2022) |
PENGARUH GREEN ADVERTISING, DAN GREEN BRAND IMAGE TERHADAP GREEN AWARENESS DAN GREEN PURCHASE INTENTION PADA PRODUK RUNA BEAUTY DI INDONESIA |
Abstract
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|
Irvan Adha Alamsyah, Maria Mia, Monica Adjeng Erwita |
| Vol 12, No 1 (2023) |
PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN BRAND EQUITY, BRAND ENGAGEMENT, DAN CUSTOMER BONDING SEBAGAI MEDIATOR PADA MEDIA SOSIAL INSTAGRAM SOMETHINC |
Abstract
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|
|
Carys Novellin Ivanka, Margaretha Ardhanari, Visi Saujaningati Kristyanto |
| Vol 11, No 1 (2022) |
THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES TO PURCHASE INTENTION |
Abstract
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Michellia Lois Dayoh, Lydia Ari Widyarini, Yulika Rosita Agrippina |
| Vol 11, No 1 (2022) |
PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA SCARLETT- WHITENING DI SURABAYA |
Abstract
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|
Teresa Adriana, Lena Ellitan, Robertus Sigit Haribowo Lukito |
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